Marketing & Commercial Enablement Manager

Job Title:

Marketing & Commercial Enablement Manager

Job Summary:

The Marketing & Commercial Enablement Manager is responsible for converting marketing strategy, campaigns, messaging, and customer-facing materials into organized, trackable, field-ready commercial execution. This role sits within Marketing and serves as the operational link between Marketing, Sales, Customer Success, and other customer-facing teams. The position ensures that campaigns, content, CRM workflows, sales materials, reporting, and follow-up processes are executed consistently and adopted across the commercial organization.

Commercial Operations is supported by this role, but not owned by this role.

• Coordinate marketing initiatives, campaigns, and go-to-market execution from planning through launch, field deployment, tracking, and follow-up.
• Convert marketing strategy and campaign direction into organized execution plans, timelines, task owners, deliverables, sales-ready materials, CRM workflows, and status updates.
• Manage the development, organization, approval, distribution, and maintenance of marketing collateral, sales enablement materials, customer-facing content, and presentations.
• Own content development workflows across copy, design, review, approval, version control, and final distribution to ensure materials are accurate, current, brand-consistent, and fieldready.
• Ensure campaigns, messaging, and materials are adopted by Sales and customer-facing teams as intended.
• Support lead generation and campaign execution by coordinating with Sales, Customer Success, internal stakeholders, external vendors, and other supporting teams.
• Own marketing-related CRM administration and discipline, including data quality, campaign tracking, target list management, workflow consistency, and visibility into campaign follow-up.
• Prepare marketing and commercial performance reports, dashboards, KPI summaries, and execution updates that help leadership understand campaign activity, sales adoption, customer engagement, and business impact.
• Maintain organization and accessibility of marketing materials, pricing and positioning documents, approved messaging, customer-facing assets, proposal content, and related commercial resources.
• Support sales leadership with pipeline visibility, forecasting support, territory and performance analytics, and commercial reporting from a marketing and enablement perspective, without assuming ownership of Sales Operations.
• Assist with proposals, RFP responses, customer presentations, trade shows, events, advisory board materials, and other customer-facing commercial initiatives.
• Prepare Customer Value Reviews (CVRs), supporting marketing narratives, customer activity summaries, ERV-related reporting materials, and account opportunity support from a marketing insight perspective.
• Coordinate marketing support for reverse distribution programs, customer implementations, customer retention initiatives, GPO materials, RFP positioning, and other Pharma Logistics commercial growth priorities.
• Track customer trends, market intelligence, field feedback, and campaign performance insights to inform messaging, retention strategy, campaign focus, and future marketing priorities.

• Experience in healthcare, pharmacy, pharmaceutical services, logistics, reverse distribution, or Another Regulated B2B Environment Preferred.
• Experience with CRM, marketing automation, business intelligence, or campaign reporting platforms preferred.

• Bachelor's Degree
• Minimum of 4 to 7 years of experience in marketing operations, sales enablement, marketing project management, commercial operations, or related B2B marketing execution role.
• Proven ability to coordinate and execute marketing campaigns, sales enablement initiatives, customer-facing materials, and cross-functional projects.
• Strong project management, organization, follow-through, and attention to detail.
• Experience supporting sales or customer-facing teams with presentations, proposals, collateral, campaign materials, or related commercial tools.
• Working knowledge of CRM systems and…