Amazon Account Manager

The Amazon Account Manager will be responsible for managing and optimizing Sunny Health & Fitness's Amazon marketplace business. This role will focus heavily on Amazon listing management, catalog optimization, content quality, sales performance, promotions, and overall marketplace growth
.

The ideal candidate has hands-on experience managing Amazon Seller Central and understands how to optimize product listings to improve search visibility, conversion rates, sales, and profitability
. This person will work closely with the marketing, creative, product, inventory, and customer service teams to ensure Sunny's Amazon presence is accurate, competitive, and optimized for growth.

• Manage the day-to-day operations of Sunny Health & Fitness's Amazon Seller Central account.
• Monitor overall account performance, sales, traffic, conversion, and profitability.
• Maintain Amazon account health and ensure compliance with Amazon policies and marketplace requirements.
• Monitor account notifications, policy changes, suppressed listings, stranded inventory, and other account issues.
• Identify and resolve Amazon operational and listing issues quickly.

• Create, update, and optimize Amazon product listings.
• Ensure all product information is accurate, complete, and consistent across the Amazon catalog.
• Conduct regular listing audits to identify missing information, errors, suppressed content, and opportunities for improvement.
• Manage new product listings and product launches on Amazon.
• Maintain and optimize existing ASINs to improve search visibility and conversion.

• Conduct keyword research and implement relevant keywords throughout Amazon listings.
• Optimize product titles, bullet points, descriptions, backend keywords, and A+ Content based on Amazon SEO best practices.
• Monitor keyword rankings and search visibility.
• Analyze competitor listings, pricing, content, reviews, and positioning to identify opportunities.
• Continuously test and improve listing content to increase traffic and conversion rates.
• Develop strategies to improve organic ranking and product discoverability.

• Monitor Amazon performance metrics.
• Prepare regular reports and provide actionable insights based on Amazon performance data.
• Identify underperforming ASINs and develop strategies to improve sales and conversion.
• Analyze sales trends and marketplace data to identify growth opportunities.
• Monitor competitor pricing and marketplace activity.

• Plan and execute Amazon promotions, coupons, deals, and other marketplace programs.
• Manage promotional calendars and coordinate product promotions with internal marketing teams.
• Monitor promotional performance and make adjustments based on results.
• Support major Amazon sales events such as Prime Day and other seasonal promotional periods.
• Ensure promotional pricing, inventory, and listing content are properly coordinated.

• Work closely with inventory, purchasing, and operations teams to monitor Amazon inventory levels.
• Identify potential out-of-stock risks and communicate inventory needs proactively.
• Monitor Buy Box performance and identify factors affecting Buy Box eligibility.
• Help coordinate inventory availability with sales forecasts and promotional plans.
• Monitor stranded inventory and fulfillment-related issues.

• Monitor product ratings, reviews, and customer feedback on Amazon.
• Identify recurring customer complaints and communicate trends to the appropriate internal teams.
• Work with customer service and product teams to identify opportunities to improve product listings and customer experience.
• Monitor listing content and product information to ensure customer expectations are accurately set.

• Collaborate with creative teams on product photography, infographics, videos, and A+ Content.
• Work with marketing and advertising teams to align organic Amazon strategy with paid advertising efforts.
• Partner with product and operations teams on new product launches, product…