Director, Product Marketing, Intelligent ResOps
Listed on 2026-08-21
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Marketing / Advertising / PR
Product Marketing, Marketing Strategy, Market Research
Location: Northern
Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI the market leader in both data resilience and data security posture management, Veeam is built for the convergence of identity, data, security, and AI risk. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, who trust Veeam to keep their businesses running.
Join us as we go fearlessly forward together, growing, learning, and making a real impact for some of the world’s biggest brands.
As Director,Product Marketing,you'llown product marketing for Veeam Intelligent Res Ops , one of Veeam's newest and most visible offerings. Intelligent Res Opsis the first offering that integrates data resilience with security as part of the Veeam
DataAICommand Platform.
You'llown positioning, messaging, launches, campaign strategy, and sales enablement for Intelligent Res Ops , andyou'llpartner with pricing, competitive intelligence, partner, and VCSP teams tosetthe central strategy for those motions.
You'llalso be the person who knows how the business is performing, tracking the metrics that connect product marketing to pipeline, winrate, and revenue.
This is a senior role with the opportunity to grow with the business, for someone who cansetstrategy, drive execution through influence, and hold their own in a room with product, sales, and executive leadership.
What You’ll Do- Own positioning and messaging:
Set the positioning, messaging, and narrative for Veeam Intelligent Res Ops , and connect it to the story that unites Veeam's data resilience, data security, and AI trust capabilities, including howSecuritiAI's capabilities fit in - Lead launches:
Own launch strategy and execution for Intelligent Res Ops , driving readiness across product, sales, and marketing so every launch lands with impact - Set campaign strategy:
Define the campaign strategy and core content that demand generation and field marketing teams runwith, anduse what you learn to sharpen the next wave - Drive sales enablement:
Create the messaging, plays, and training that help sellers win, and build material that sales actually uses - Own the competitive narrative:
Set the competitive strategy in a fast-moving, crowded category, partnering with competitive intelligence teams to turn insight into battle cards and objection handling - Shape the category:
Build relationships with industry analysts to influence category definition and coverage of Veeam's positioning - Set pricing and packaging strategy:
Partner with pricing and finance teams to set the central pricing and packaging strategy for Intelligent Res Opsand evolve it as the business grows - Equip every route to market:
Partner with alliance, channel, and VCSP marketing teams to set how Intelligent Res Opsis positioned across every route to market - Bring the market insight:
Feed voice of customer, win/loss insight, and market trends into product management to sharpen the roadmap - Track and report on business health:
Monitor pipeline, win rate, and revenue, and use them to drive decisions like a business owner
- 12+ years of experience in product marketing, preferably in enterprise software, cybersecurity, or data resilience
- Proven track record setting go-to-market strategy for complex, technical products at scale
- A business-owner mindset, comfortable being measured on pipeline, win rate, and revenue impact
- Strong public speaking, written, and verbal communication skills, spanning executive and board-level presentations and industry analyst engagements; a proven track record is a must
- Strong analytical skills, with a history of turning market and performance data into decisions
- Strong leadership skills, with the ability to influence peers and senior leaders across product, sales, and executive teams
- Experience marketing data security, data protection, or backup and recovery solutions
- Experience supporting go-to-market efforts following an acquisition or product integration
- Public speaking or keynote experience at industry events or user…
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