Vice President Consumer Marketing and Experience

Vice President, Consumer Marketing and Experience

Location:

Hybrid, with 2-3 days per week in Yardley, PA Commercial Office

Reports to:

SVP, US Commercial

Founded in 2019, Veradermics, Incorporated (NYSE: MANE) is a well-funded, publicly listed company that offers the opportunity to work in a performance-driven, highly dynamic environment. At Veradermics, you can actively contribute to shaping the company culture, take on various roles and responsibilities, and grow professionally.

Veradermics is a dermatologist-founded, late clinical-stage biopharmaceutical company focused on developing innovative therapeutics for common aesthetic and dermatological conditions.

Veradermics lead product candidate, VDPHL
01, is as an oral, non-hormonal treatment for men and women with pattern hair loss (PHL). We are currently conducting three Phase 3 clinical trials as we work to deliver potentially transformative solutions and aspire to redefine the standard of care in dermatology. Learn more here.

At Veradermics, we combine scientific rigor with a vision for impactful innovation to make a lasting difference in the lives of patients.

• You Can Be Part of a Meaningful Mission:
  Veradermics aims to become a leader in medical dermatology by bringing pharmaceutical innovation to the treatment of common skin conditions to improve the lives of patients.
• Veradermics is Growing:
  Veradermics is a dynamic and growing company; we are advancing our VDPHL
  01 Phase 3 clinical trials and preparing for commercialization. PHL affects approximately 80 million people in the U.S. alone.
• The Veradermics Culture:
  We are an innovative, collaborative, hard-working and performance-driven company that values the contributions of our employees and keeps our focus on patients
• We have been featured in Forbes, Allure, Marie Claire, Bazaar, Dermatology Times, the Slate, The New York Post, The Hartford Courant, The Kansas City Star, and other multi-media platforms.

The Vice President, Consumer Marketing and Experience will be a core member of the commercial leadership team and will lead the development, buildout, and execution of the full U.S. commercial organization for the company's first product launch. Reporting to the Senior Vice President, US Commercial, this executive will oversee performance marketing, digital platforms, CRM, and customer experience to create a seamless, high-performing patient journey.

The role partners closely with HCP Marketing, Sales, Market Access, and Commercial Operations to ensure a coordinated, insight-driven customer journey across consumer and provider touchpoints, including shared ownership of the company's consumer and HCP digital ecosystem.

This leader will be responsible for building the team, infrastructure, and processes needed to deliver a high-impact launch in a fast-paced, high-growth biotech environment. The ideal candidate combines hands-on launch execution experience with strong organizational leadership and a builder's mindset. They will also bring recent marketing product launch experience to the team, preferably in the Dermatology & Medical Aesthetics or digital health therapeutics space.

• Define and execute the end-to-end consumer growth strategy across all channels, ensuring alignment with broader enterprise objectives while tailoring approaches to the unique dynamics of the evolving dermatology therapeutics market.
• Establish a powerful brand identity that effectively differentiates Veradermics from legacy topical treatments and hormonal oral alternatives.
• Tailor specific, nuanced growth and engagement strategies to the unique demographics of both the male and female pattern hair loss markets, maximizing market penetration across distinct consumer cohorts.
• Lead annual strategic and financial planning processes, including long-range planning and operating plans, establishing brand ambition, forecasts, and resource allocation to deliver business objectives.
• Establish and manage multi-million-dollar marketing budgets tied to Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and long-term Lifetime Value (LTV) targets.
• Own full-funnel performance, from awareness, to acquisition, and finally retention.

• Oversee and scale an integrated DTC media mix spanning search, paid social, influencer/creator networks, streaming/CTV, programmatic, and video channels to capture and convert consumer intent.
• Bridge modern…