Head of Growth, Marketing ​/ Advertising ​/ PR

Green Tea Distribution (GTD)

Los Angeles, CA

Full-Time

Green Tea Distribution is an independent music distribution and artist development company built by the team behind Mind of a Genius Records.

We work directly with independent artists to help them distribute, develop, market, and grow their careers.

We are now looking for a Head of Growth — Artist Acquisition to take ownership of customer acquisition for our premium artist membership,
White Glove
.

This is not a traditional corporate marketing role, and it is not a role for someone who only manages agencies or specializes in one channel.

We are looking for someone who can own the entire growth funnel from beginning to end
.

Your primary objective is simple:

Find the right independent artists for White Glove and build a predictable, scalable system for turning them into long-term GTD members.

We already have a working product, an active customer base, significant data from our existing marketing efforts, and a strong understanding of what has and hasn't worked.

You will inherit those learnings and be responsible for turning them into a cohesive growth engine.

You will own everything from identifying potential audiences to getting qualified artists into our sales funnel.

This may include:

• Paid social advertising, particularly Meta and Instagram
• Creative strategy and ad testing
• Influencer and creator partnerships
• Artist and industry partnerships
• Referral programs
• Outbound acquisition
• Email and SMS funnels
• Landing pages and conversion optimization
• Retargeting
• Events and industry activations
• Partnerships with managers, producers, studios, labels, music educators and other artist-facing businesses
• Developing entirely new acquisition channels we haven't explored yet

We don't care where the customer comes from.

We care that they are the right customer.

Build and manage a multi-channel acquisition strategy for White Glove.

Identify where serious independent artists are spending their time and figure out the most efficient ways to reach them.

Own our paid acquisition strategy, including:

• Audience targeting
• Campaign strategy
• Creative testing
• Budget allocation
• Retargeting
• Landing-page optimization
• CAC analysis

You do not necessarily need to personally execute every campaign forever, but you should understand paid acquisition deeply enough to manage and evaluate it.

Build relationships with people and organizations that already have access to the artists we want.

Examples could include:

• Producers
• Managers
• Engineers
• Studios
• Artist coaches
• Music educators
• You Tube creators
• Tik Tok/Instagram creators
• Music communities
• Independent labels
• Songwriting camps
• Music conferences

Own the journey from:

Audience → Lead → Booked Call → Show → Close → Retained Member

Work closely with our sales team to understand lead quality and continuously improve who enters the funnel.

You should know exactly:

• What we're spending
• Where leads are coming from
• Cost per qualified lead
• Cost per booked call
• Show rate
• Close rate
• Customer acquisition cost
• 60-day retention
• 90-day retention
• Performance by acquisition channel

Generating a large number of low-quality leads is not success.

The goal is to acquire artists who actually benefit from GTD and stay with the company.

We are looking for a hands-on growth operator
.

You may currently be a Head of Growth, Growth Director, Growth Marketing Manager, Director of Marketing, or an unusually entrepreneurial marketer ready to own an entire function.

The ideal candidate:

• Has built or significantly scaled a customer acquisition funnel
• Understands paid social deeply
• Is comfortable analyzing CAC, conversion rates and retention
• Can think creatively beyond paid ads
• Knows how to test ideas quickly
• Has experience with partnerships, creators, affiliates or influencers
• Understands landing pages and conversion optimization
• Can manage contractors, agencies and outside partners when needed
• Is highly analytical but equally comfortable with creative strategy
• Takes ownership rather than waiting for direction
• Is comfortable working directly with founders
• Can operate in a fast-moving…