Marketing Strategy & Performance Consultant

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35641

We are Farmers – where ambition meets opportunity.

At Farmers, we’re not just known for unforgettable jingle – we’re a team with a passion for purpose and making a real difference in people’s lives. We deliver peace of mind when it matters most. Our results-driven, high-performance culture thrives on creativity, accountability and bold solutions. Here, growth isn’t just a goal – it’s a way of life for both the organization and every individual on our team.

We tackle challenges head-on, learn from every experience and measure our impact on the customers who trust us.

Join an award-winning, equal opportunity employer, where you’ll find more than a job – you’ll find a supportive community. Enjoy competitive benefits, take part in meaningful volunteer projects, and help shape the future alongside talented colleagues across all backgrounds. At Farmers, helping others is at the heart of what we do.

Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office.

Applicants beyond fifty (50) miles may still be considered.

The Marketing Strategy & Performance Consultant supports the planning, measurement, and optimization of marketing investments across Farmers growth channels. This role is responsible for developing performance insights, forecasting business outcomes, evaluating marketing effectiveness, and identifying opportunities to improve return on investment.

Working cross-functionally with Marketing, Finance, Analytics, Agency Partners, and Business Leadership, the Strategy Consultant helps drive data-informed decision-making by translating complex data into actionable recommendations that support profitable growth. The role combines strategic thinking, analytical rigor, and business acumen to ensure marketing investments are aligned with organizational objectives and delivering maximum value.

Marketing Forecasting & Business Planning

• Support monthly, quarterly, and annual marketing planning and forecasting processes.
• Monitor forecast-to-actual performance and identify risks, opportunities, and emerging trends.
• Partner with stakeholders to evaluate business scenarios and support strategic planning discussions.

Performance Measurement & ROI Analysis

• Analyze marketing performance across channels, products, and lines of business.
• Track key performance indicators, including volume, conversion, cost efficiency, and ROI.
• Translate data into actionable recommendations for business leaders and marketing stakeholders.
• Identify key drivers of performance and communicate findings to influence business decisions.

Investment Planning & Optimization

• Evaluate marketing investment strategies and recommend opportunities to improve performance.
• Support budget allocation decisions through financial and performance analysis.
• Conduct channel, audience, and campaign evaluations to identify opportunities for growth and efficiency.
• Monitor market and business trends to provide data-driven recommendations on future investments.

Marketing Measurement & Testing

• Support the prioritization, design, execution, and analysis of marketing measurement initiatives with Analytics and Media stakeholders.
• Measure the business impact of marketing initiatives and provide recommendations based on findings.

Executive Reporting & Strategic Communications

• Prepare executive-level presentations, reports, and business reviews.
• Synthesize complex analyses into clear, concise business insights and recommendations.
• Support leadership with ad hoc analyses related to marketing performance, business planning, and strategic initiatives.
• Present findings and recommendations to stakeholders across multiple levels of the organization.
• Evaluate emerging marketing channels, customer acquisition…