Director of Media Strategy & Performance

Spring Education Group is a multi-brand education network of superior private school institutions spanning infant care through high school. The network (currently composed of approximately 220 schools) brings together some of the best private school programs in the country, with proven track records educating children through unique and carefully crafted curricula.

Remote, United States | $150,000-$180,000 base salary | 20% bonus

Bring your expertise in digital media strategy to one of the premier private school networks in America. Spring Education Group is seeking a highly strategic, analytical, and forward-thinking Director of Media Strategy & Performance to lead paid media strategy, investment, innovation, and performance across our portfolio of preschool, K-12, and online education brands. Reporting to the VP of Marketing, this leader will have significant autonomy, the ability to make fast decisions with minimal red tape, and a direct opportunity to elevate the quality of education and drive enrollment across more than 200 schools and multiple markets nationwide.

As Spring’s senior internal owner of paid media strategy and investment, this leader will oversee a multi-million-dollar media portfolio; provide strategic leadership to internal paid media resources; and serve as the primary liaison among our external paid media agency and internal marketing, analytics, enrollment, web, CRM, and finance teams. This is not a day-to-day media buying or overall brand-strategy role.

The Director will set strategy, develop and advocate for investment recommendations, guide and challenge agency partners, evaluate performance across the full enrollment funnel, and translate data into clear action. The ideal candidate combines deep performance-marketing expertise, agency-side experience, strong commercial judgment, creativity, and the agility to distinguish a media problem from a broader business or funnel challenge while keeping Spring ahead of AI, automation, measurement, privacy, and emerging channels.

We provide competitive compensation and a comprehensive benefits package to our full-time employees:

• Full medical, dental, and vision insurance
• FSA/HSA