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SAAS Product Marketing Manager

Job in Northern, Floyd County, Kentucky, USA
Listing for: Rpx
Full Time position
Listed on 2026-08-22
Job specializations:
  • Marketing / Advertising / PR
    Product Marketing, Marketing Strategy, Market Research
Salary/Wage Range or Industry Benchmark: 135000 - 150000 USD Yearly USD 135000.00 150000.00 YEAR
Job Description & How to Apply Below
Location: Northern

All employees are required to provide proof of authorization to work in the U.S. within their first 3 days of work. Please note that the Company does not sponsor employees for work visas or permanent resident cards to work in the U.S. If you need sponsorship for a work visa or green card, you will not be qualified for employment with RPX.

Founded in 2008, RPX provides innovative solutions that efficiently resolve patent related disputes for the benefit of its members, which include leading global companies across technology, financial services, automotive, and other sectors. RPX’s Empower platform leverages the company’s extensive data assets to help subscribing operating companies, law firms, and patent consultancies manage patent portfolios, patent licensing, and litigation strategy, as well as stay on top of market trends.

RPX’s holistic suite of patent risk solutions is the key to managing increasingly frequent and disruptive patent disputes in a technologically enabled economy. For more information on RPX and RPX Empower, please visit  and

What you can expect as a Product Marketing Manager: In this role, you will lead product marketing for our B2B SaaS platform and support channel marketing for our membership and transactional businesses. Situated within a highly matrixed organization, directly reporting to the Vice President of Product, and in collaboration with RPX’s Head of Marketing, you will translate product strategy into positioning, messaging, launches, commercial enablement, and go-to-market programs.

This hands‑on role is ideal for an experienced B2B SaaS marketer who can move from strategy to execution, partnering with Product, which owns product direction, roadmap, and prioritization, to bring that strategy to market and drive customer and commercial value.

For the B2B SaaS platform, Empower, you will:
  • Translate product strategy into positioning and messaging. Partner with the VP of Product to translate product strategy and product value into clear, differentiated messaging. You will bring customer research, win/loss evidence, product usage insights, and market signal to the work, and you will own turning the agreed direction into the words that reach buyers.
  • Support buyer and segment clarity. Help Product and commercial leadership sharpen ICPs, personas, use cases, and buyer-journey assumptions by synthesizing customer conversations, win/loss signals, usage patterns, and deal feedback. You will turn those decisions into usable messaging, content, and sales guidance.
  • Run go-to-market for launches. Execute the launch process for new features and releases, coordinating across product, sales, and customer success so that every release lands with a plan behind it.
  • Drive commercial enablement. Create the pitch narratives, battle cards, one-pagers, demo scripts, and training that help sales and customer success tell a consistent story and win more often.
  • Bring customer and market feedback back to Product. Conduct customer interviews, gather market feedback, and synthesize product usage, win/loss insights, and competitive intelligence into recommendations that inform roadmap, messaging, pricing, packaging, and commercial decisions owned by Product and company leadership.
  • Be the voice of the market. Establish a repeatable practice for tracking competitors, buyer trends, and win/loss patterns, and feed that intelligence back to Product and commercial leadership, including as input to pricing and packaging decisions.
For both Empower and for RPX’s membership business,
  • Own the digital go-to-market motion. Develop and execute the digital programs that bring our positioning to market, including website messaging, landing pages, SEO, content marketing, email nurture, webinars, review sites, and targeted paid campaigns where appropriate. As our first dedicated product marketing and GTM hire, you will build practical programs yourself while identifying what should be scaled, systematized, or outsourced over time.
  • Measure GTM impact. Define success metrics for launches and campaigns, report on pipeline influenced, product adoption, conversion, win rate, customer engagement, and renewal or expansion…
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