Social Media & Content Coordinator

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Pittsburgh, PA, US

Jennmar is a global company leading the way in ground control technology for the mining, tunneling, civil, and infrastructure industries. Since 1922, Jennmar has grown from a small scrap metal business into a worldwide partner driven by integrity, innovation, and an unwavering commitment to safety and service.

With manufacturing facilities around the world, Jennmar provides a broad range of reliable ground support and infrastructure products. As a single-source provider, our network of affiliates allows us to deliver everything from steel and chemical roof support to tools, fabrication, conveyors, automation, and engineering services.

The Social Media Coordinator is responsible for managing Jennmar’s corporate social media presence and designated business unit pages across all assigned platforms. As part of the Marketing team, this role gathers and organizes available content, builds a coordinated social media calendar, publishes regular posts, engages with audiences, helps grow followers across channels, and reports on performance and growth.

• Bachelor’s degree in marketing, communications, public relations, digital media, or a related field preferred; relevant experience may be considered in place of a degree.
• Three to five years of experience in social media, marketing, communications, or content coordination preferred, ideally in a multi-brand, multi-location, B2B, industrial, manufacturing, construction, mining, or related environment.

• Strong writing, editing, proofreading, organization, and interpersonal communication skills.
• Working knowledge of Linked In, Facebook, Instagram, social scheduling tools, Canva, and platform analytics.
• Ability to manage multiple brands, deadlines, stakeholders, and priorities in a fast-paced, collaborative environment.
• Basic photography and short-form video skills are preferred; familiarity with Adobe Creative Cloud is a plus.
• Professional judgment and attention to detail when handling public-facing content and company information.
• Ability to work onsite and travel occasionally to company locations, project sites, recruiting events, trade shows, or community activities as needed.

• Manage day-to-day social media activity for Jennmar and designated affiliated company accounts across Linked In, Facebook, Instagram, and other relevant platforms.
• Develop and coordinate engaging, brand-consistent content, including post copy, supplied graphics, images, short-form videos, employee and project features, campaigns, and event promotions, while working with the team to gather and use approved creative assets.
• Build content calendars, schedule approved posts, support campaign execution, and coordinate publication timing across multiple brands and business units.
• Monitor comments, messages, tags, and mentions; respond or route inquiries promptly and professionally in accordance with company guidelines.
• Identify opportunities to strengthen brand awareness, audience engagement, recruitment visibility, service promotion, and community connections.
• Stay current on social media trends, platform updates, emerging formats, and relevant industry conversations.
• Coordinate with recruiting, sales, operations, branch leadership, project managers, and field personnel to gather accurate and timely information.
• Gather the 5 Ws (Who, What, When, Where, and Why), along with available photos, videos, drone footage, project details, links, and calls to action needed to develop each post.
• Identify gaps in available content and communicate…