Sr. Brand Manager, Drink Mixes

The Jel Sert Company marks a major milestone this year, 100 years of success, innovation, and industry leadership. The Jel Sert Company has focused on creating high-quality, high-value foods and beverages that help bring people together. Jel Sert is proud to have been awarded the Great Place to Work certification and recognized as a Best Workplace to Work in Chicago and a Best Workplace to Work in Manufacturing and Production.

We are currently looking for a passionate and dedicated individual to join our team as a SENIOR BRAND MANAGER, DRINK MIXES. If you are looking for a work environment that encourages personal growth, responsibility, and a shared vision for creating incredible products that help create lasting memories, then Jel Sert wants you!

The
Senior Brand Manager, Drink Mixes is responsible for the executional leadership, commercial performance, and day-to-day brand management of Jel Sert’s owned drink mixes portfolio - the company’s highest growth and most strategically important category. Reporting to the Director of Brand Strategy & Innovation, this role is accountable for translating brand strategy into winning brand plans, impactful marketing campaigns, disciplined product launches, and strong in-market execution informed by consumer and brand insights.

This role offers significant autonomy and accountability, with the opportunity to operate as a true brand owner within a highly collaborative business environment. The Senior Brand Manager is expected to bring creative thinking and a willingness to challenge the status quo, thoughtfully questioning legacy approaches and pushing for sharper ideas, stronger execution, and new ways to drive relevance and growth. Close partnership with internal teams and external agency partners enables fast, aligned movement from decision to action.

In addition to leading established brands, this role offers the opportunity to contribute to developing future brand platforms and new brand opportunities as Jel Sert continues to evolve and expand its portfolio. Success requires a hands-on, high-ownership brand leader who balances creativity with rigor, makes sound decisions with confidence, and fully owns outcomes.

include the following. Other duties may be assigned.

• Lead day-to-day management of assigned drink mix brands – currently Pure Kick, Wyler’s Light, Fla-Vor-Aid, and All Sport - ensuring execution aligns with brand strategies and priorities
• Translate overall brand strategies into clear annual brand plans, initiatives, and execution roadmaps
• Own brand performance at the operating level, proactively identifying risks, opportunities, and corrective actions
• Challenge existing brand and category assumptions to unlock new growth and relevance opportunities
• Partner with the Insights team to help define, support, and apply branded research initiatives, ensuring insights are translated into actionable brand and marketing decisions

• Lead planning and execution of integrated marketing campaigns across digital, promotional, retail, and advertising channels
• Drive creative development of campaigns from briefing through launch, optimization, and post-campaign evaluation
• Oversee digital, social, and promotional activities to ensure modern, culturally relevant brand activations that are consistent with strong brand standards
• Manage agency partners and internal resources to deliver high-quality, on-time, and on-budget execution

• Own launch management for new products and renovations, ensuring disciplined, end-to-end execution
• Lead brand-level launch readiness, including positioning, claims, packaging input,…