Product Development & Marketing Leader

The Product Development and Marketing Leader provides strategic and hands-on leadership for the development, positioning, launch, and growth of RTC Communications' commercial products and technical solutions. This role works closely with the commercial sales team and cross-functional leaders to translate customer needs, market opportunities, and emerging technologies into solutions that support RTC's business objectives. The position combines product leadership, technical sales enablement, marketing strategy, customer engagement, project oversight, and revenue accountability.

• Work closely with the commercial sales team, fostering a collaborative, accountable, customer-focused, and high-performance culture.
• Establish measurable product, marketing, pipeline, revenue, and sales-support goals in alignment with RTC's strategic and financial objectives.
• Set, monitor, and achieve assigned goals and quotas; use performance information to identify trends, remove obstacles, and improve results.
• Allocate people, technical resources, vendor support, and project capacity effectively to ensure timely delivery of customer projects and product initiatives.
• Coach and train sales and customer-facing team members on the technical capabilities, business benefits, positioning, use cases, and limitations of RTC products and services.
• Promote consistent sales processes, solution standards, documentation practices, and customer handoffs across participating departments.
• Identify product, process, service, and customer-experience improvements; evaluate potential solutions and communicate recommendations to executive management.
• Support pricing, packaging, forecasting, budgeting, vendor evaluation, and business-case development for new or enhanced offerings.

• Lead the evaluation, design, development, validation, implementation, and continuous improvement of technical solutions that address customer needs and RTC business objectives.
• Develop and maintain a practical product roadmap informed by customer feedback, market conditions, competitive intelligence, operational capability, financial performance, and technology trends.
• Collaborate with Sales, Marketing, Commercial Solutions, Network Operations, Customer Service, Finance, Operations, vendors, and other stakeholders to define solution requirements and launch-readiness criteria.
• Guide the product lifecycle from opportunity identification and business case through pilot, launch, sales enablement, adoption, performance review, enhancement, and retirement when appropriate.
• Ensure proposed solutions are technically supportable, operationally sustainable, competitively positioned, appropriately priced, and aligned with RTC's service standards.
• Stay current with telecommunications trends, emerging technologies, customer demands, competitors, and industry best practices to drive innovation and continuous improvement.
• Maintain knowledge of fiber internet, managed networks, cloud-based telephony, security camera systems, access control, Wi-Fi, cybersecurity, and related commercial services.
• Marketing Strategy and Market Development

• Develop and execute go-to-market strategies for new and existing products, including target markets, value propositions, positioning, sales tools, launch plans, campaigns, and success measures.
• Translate technical product capabilities into clear, credible, customer-focused messaging for non-technical audiences.
• Partner with internal and external marketing resources to create product collateral, presentations, case studies, website content, campaign materials, event messaging, and sales enablement tools.
• Solicit, document, and analyze customer and sales-team feedback; use findings to improve products and create new sales and marketing strategies for targeted customer segments.
• Monitor product adoption, pipeline, win/loss information, campaign results, customer retention, revenue, margin, and other appropriate measures; recommend corrective actions or new opportunities.
• Support community, industry, customer, and promotional events that strengthen RTC's brand, commercial relationships, and market…