Content Strategist

# Content Strategist Descript Remote  Full Time  Remote  Posted 2 days ago Share this job:

Whats App Linked In X Facebook Email####

Job Description Headquarters:
San Francisco, CA or Remote, US       About the Role  Content is one of Descript's most powerful channels—but only when it's strategic, original, and built to reach the right audiences. Up to this point, our content program has been focused on generating awareness amongst individual creators and small businesses. As we move upmarket, we need someone who is deeply experienced with content creation as an integral part of a brand-building, demand-generating machine.
We're looking for a Content Strategist to build the engine: a system rooted in subject matter expertise and user data that produces compelling content across formats, optimizes for AI discovery, and supports both brand and demand. Being a great writer is the baseline, and this person knows what great content looks and sounds like. We believe original, human-developed content is a genuine differentiator when it’s backed by strategy and data.

You'll bring both the vision and the do-er energy to make it real.
What You'll Do  Strategy & Planning    Define Descript's content strategy, editorial calendar, and channel prioritization  Identify content gaps and opportunities through user data, search research, and market insight  Build a measurement framework that connects content activity to brand and pipeline outcomes    Content Systems & Production    Build an AI-native content production system that enables quality output at scale without sacrificing originality  Produce and/or commission content across formats: articles, research reports, data studies, interactive tools, video scripts, and more  Optimize for AI discovery as the content and search landscape evolves    Demand Enablement    Partner with Demand Gen, PMM, and Field Marketing to develop assets that support pipeline programs  Assist with mid- and bottom-funnel content (case studies, ROI calculators, competitive guides) that converts interest into action    Brand & Voice    Help define and evolve Descript's editorial voice across content channels  Develop a subject matter expertise content program, drawing on Descript employees and customers as sources    What You Bring  

Minimum Qualifications    5+ years of content strategy, content marketing, or social media experience in a B2B or B2B/B2C hybrid environment  Deep familiarity with the new media landscape and how content distribution has evolved  Comfortable with AI tooling as a production and workflow aid  Analytical experience: you can build and own a content measurement framework  Portfolio showing strategic content work—evidence of content systems and measurable outcomes, not just production volume    

Preferred Qualifications    Experience at a PLG or product-led company  Background in media, creative tools, or video/audio adjacent categories  Experience building content programs that optimize for AI discovery    Success In This Role  Within your first 12 months, you will:
Deliver a documented content strategy with channel prioritization, audience segmentation, and measurement framework  Launch an AI-native content engine with defined production workflows, tooling, and editorial standards  Ship a flagship demand-enabling asset (e.g., original research report or interactive tool)  Show measurable improvement in content's contribution to brand reach and pipeline       The base salary range for this role is $130,000 - $165,000. Final offer amounts will carefully consider multiple factors, including prior experience, expertise, location, level, and may vary from the amount above.

About Descript  Descript is building a simple, intuitive, fully-powered editing tool…