Customer Marketing Manager New Pittsburgh, PA - US

Founded in 2000, Ivalua is a leading global provider of cloud-based procurement solutions.

COMPANY OVERVIEW

At Ivalua we are a global community of exceptional professionals, who believe that digital transformation revolutionizes supply chain sustainability and resiliency to unlock the power of supplier collaboration.

We achieve this through our leading cloud-based spend management platform that empowers hundreds of the world's most admired brands to effectively manage all categories of spend and all suppliers to increase profitability, improve ESG (environmental, social, and corporate governance) performance, lower risk, and improve productivity. Driven by our passions and fueled by our shared ambitions, we empower and challenge each other to create meaningful experiences for our colleagues, customers, partners, and communities.

The Customer Marketing team focuses on engaging and retaining existing customers by delivering personalized experiences, targeted campaigns, and loyalty programs. They collaborate with Sales, Product, and Customer Success teams to drive customer satisfaction, advocacy, and long-term value.

The Customer Marketing nucleus of four plays a critical role within the Global Marketing team of 51, acting as the bridge between the company and its existing customers to drive retention, expansion, and advocacy. Positioned as a key pillar within the broader marketing function, this team ensures that the company’s growth is fueled by a customer-led strategy, aligning with overall business objectives.

ROLE:

Here at Ivalua, we are currently looking for an experienced Customer Marketing Manager who will develop and lead multichannel marketing activities in the AMER region in close collaboration with Customer Success, Field Marketing, and Sales to increase customer adoption and loyalty, generate and progress upsells, and achieve company goals and objectives. The successful candidate will also create tracking and reporting to establish ROI on marketing initiatives for leadership, as well as utilize customer health dashboards to identify at-risk customers for targeted campaigns.

Reporting to the Director of Customer Marketing, you will be responsible for customer communications, advocacy, lifecycle marketing, upsell and cross-sell initiatives, and leveraging customer insights to enhance engagement and brand loyalty in the AMER region.

WHAT YOU WILL DO WITH US

• Leverage and promote customer success through all marketing and sales channels including social media, public relations, customer videos, and strategic sponsor ships and events
• Own the development, planning, and implementation of customer adoption, cross-sell, and upsell marketing programs e.g. the global customer reference program, customer user group events, lifecycle and nurture campaigns, re-engagement strategies, and user adoption videos
• Develop and launch strategic customer events (e.g. in person and virtual user groups) in key industries that strengthen customer communities and reinforce the company’s relationships with key customers
• Co-manage the reference program and leverage the repository of customer ROI studies and use cases with 3rd party vendors to increase adoption
• Support customer content and drive attendance of global events and conferences
• Work closely with Field Marketing, Sales and Product Marketing teams to market and promote customer successes
• Work with various internal stakeholders, including Customer Success Executives, Sales Executives, Strategic Account Managers to define, recommend, and implement plan strategies with emphasis on the customer

YOUR PROFILE

If you have the below experience and strengths this role could be for you:

Skills and Experience:

• 5+ years’ experience owning marketing strategy in a post-sales context, e.g. field marketing, customer marketing, or digital marketing
• Proven success in planning and executing campaigns and programs to drive upsells within existing customer base (including email, digital, events/webinars, nurture programs, etc.)
• Mastery of marketing automation tools such as Hubspot/Eloqua/Marketo and Demand Base/Linked In Ads
• Strong ability to work with Account Executives, Customer Success…