Strategy and Brand Director

Company Overview

XPECT Solutions, LLC has built a strong reputation by supporting our clients in meeting their strategic goals and mission objectives. We provide high quality resources for a wide range of IT and security solutions at best-value pricing. Our success is built on a solid foundation of well-vetted, highly technical personnel, a disciplined project management approach, and an overarching commitment to customer service.

We develop, test, deploy, and support exceptional solutions that enhance system functionality, while maximizing reliability and availability, and ensure the tightest security.

The Strategy and Brand Director serves the strategic lead for employer branding, audience insights, market intelligence, competitive analysis, and recruitment marketing strategy across the program. This role owns the development, governance, and continuous evolution of the employer brand strategy and ensures that all recruitment marketing initiatives, messaging, campaigns, and outreach efforts align with a cohesive brand framework designed to attract highly qualified candidates.

The Strategy and Brand Director leads the research and insights function, overseeing labor market analysis, audience segmentation, competitor intelligence, employer brand measurement, and workforce research initiatives. Working closely with the Creative Director, Performance and Execution Marketing Director, Event Recruitment Director, Research and Insights Manager, and Government stakeholders, this position transforms market intelligence and audience insights into actionable strategic direction that guides campaign planning, messaging development, candidate targeting, and employer branding efforts.

The role serves as the primary advisor on brand health, audience behavior, recruiting trends, and competitive positioning, ensuring that recruitment communications remain relevant, differentiated, data-driven, and aligned with workforce recruitment objectives.

This position will support a Federal Government customer in Washington, DC.

• Own the overall employer brand strategy and ensure brand positioning aligns with organizational hiring goals, workforce priorities, and recruitment objectives.
• Lead the development, maintenance, and continuous refinement of the Employer Brand Guide, incorporating market trends, audience insights, industry best practices, and evolving recruiting needs.
• Direct market research, competitive intelligence, and employer brand analysis activities that support recruitment marketing strategy and workforce outreach initiatives.
• Lead labor market assessments, audience segmentation efforts, and candidate behavior analysis to inform messaging, targeting, and campaign planning decisions.
• Develop andmaintaincandidate personas, audience profiles, and recruiting market intelligence products used across the program.
• Monitor employer brand perception, public sentiment, audience engagement trends, and reputation indicators through social listening platforms, research tools, and market analysis.
• Produce recurring labor market reports, competitor analyses, employer brand assessments, and strategic intelligence briefings for program leadership and Government stakeholders.
• Identify workforce trends, recruitment challenges, emerging talent markets, and opportunities that may influence hiring outcomes and recruitment effectiveness.
• Translate research findings and market intelligence into actionable strategic guidance for Creative, Performance Marketing, Analytics, Events, and Recruiting teams.
• Partner with campaign, creative, and analytics leadership to ensure marketing initiatives align with audience insights and employer brand objectives.
• Develop strategic recommendations that improve candidate attraction, engagement, and conversion performance across all recruitment channels.
• Present brand strategy, audience research findings, market intelligence, and competitive assessments to executive leadership and Government stakeholders.
• Support long-term recruitment planning through workforce intelligence, audience forecasting, and labor market trend analysis.
• Establish measurement frameworks for employer brand performance andmonitorthe effectiveness of branding initiatives over time.
• Ensure consistency of messaging, positioning, and brand execution across all recruitment marketing, advertising, digital engagement, event marketing, and workforce communication activities.

• Minimum of eight (8) years of professional experience in employer branding, brand strategy, market research, audience research, workforce strategy, or related disciplines.
• Demonstrated experience developing and managing brand strategies, employer branding initiatives, or large-scale communications programs.
• Experience conducting market research, competitor analysis, audience segmentation, and workforce intelligence initiatives.
• Proven ability to translate research findings and market data into actionable business and marketing strategies.
• Experience…