PR & Communications Strategist (Short-term Contract

PR & Communications Strategist (Short-term Contract)

48 Wall Street,10005

New York, United States

Ready Set Rocket (A Sia Company), partners with ambitious brands to solve complex business challenges through integrated marketing, digital experience, customer strategy, creative, media, data and technology. We are building on significant momentum and investing in the next stage of our growth. Our clients look to us for strategic partnership that connects business objectives with measurable outcomes across the full customer journey.

Location: Remote or New York, NY (as needed)

Fixed Fee Range
: $3200-$3600

Final compensation will bedeterminedbased on experience, skills and agreed-upon scope and monthly deliverables rather than tracked hours.

This is afixed-fee project, not an hourly engagement.

You will be paid out monthlyon a net
30 day schedule

Estimated

Hours:


Must be available on EST hours Approx. 40 hours total, not to exceed 40 without prior written approval (~10 hours per week)

Extension: This is a discrete, one-month scope. A second phase covering messaging architecture and pilot roadmap development may follow in October, subject to client alignment. Extension is possible but not guaranteed, and is not part of this engagement.

Potential Phase Two (Not Included in This Scope)

If the client elects to move forward beyond the strategic proposal, a follow-on engagement in October would cover pilot roadmap development: building condition-level message pillars for each priority audience segment, structuring narrative and messaging governance so every external mention reinforces one story, identifying high-authority media and publisher targets for outreach, and aligning on resource requirements and the integrated team plan to move into execution.

This phase would be scoped and contracted separately
.

About the Role

We are seeking a senior PR / Comms Copywriter (Freelancer) for a focused, full-time, one-month engagement to build the strategic foundation for a third-party citation pilot on a major consumer health platform. Search engines and AI platforms trust content more when credible outside sources back it up. Before we can go build those citations, we need a clear-eyed view of where the opportunity actually is: who is already being cited, which publications carry credibility with which audiences, and what realistic pathways exist for this brand to earn the same standing.

That is the entire job this month. You are not writing placements yet and you are not building the roadmap yet; you are producing the research, point of view, and strategic proposal that gets the client’s Comms team to the table and de-risks their approval. The single deliverable is a proposal strong enough to drive a collaborative conversation with Comms and internal stakeholders about what to activate and how.

This is a highly regulated pharma account, so recommendations have to be credible to a Comms team that will scrutinize them. Success looks like a tight, well-evidenced proposal delivered inside four weeks, with options that are specific enough to act on and honest about tradeoffs.

Scope of Work

Competitive & Citation Audit

Conduct a competitor placement and citation audit — where competitors are being cited, by whom, and through what kind of content.

Run citation teardowns on the strongest examples to identify what earned them the citation and what is reproducible.

Identify whitespace and opportunity areas where the brand can credibly compete rather than chase.

Audience & Credibility Mapping

Map which placements carry genuine credibility for each priority persona and condition area — trade, consumer health, clinical, caregiver, and adjacent media.

Assess publications and platforms for domain authority and citation likelihood, not just brand-name recognition.

Flag the sources most likely to be surfaced and cited by AI platforms in the relevant condition areas.

Options Development & Strategic Proposal

Propose content, placement, and activation options for generating external citations — digital PR, trade press, contributed bylines, data assets, and other credible pathways.

Pressure-test each option against feasibility, regulatory reality, and likely…