Content Studio Lead

Content Studio Lead

Los Angeles, CA
• San Francisco, CA

Brand & Narrative

Hybrid

Full-time

Linktree is hiring a Content Studio Lead to build and lead the creator-first creative system behind our owned content. This is a player-coach role: you will set the creative direction and build the studio’s roster, systems, and standards, while also rolling up your sleeves to develop concepts, direct creator capture, and produce or edit first-pass work when needed. You will define how creators are used creatively across channels, turn strategic briefs into clear creator and production briefs, and direct the work from initial concept through creator capture and final asset.

You ll set the creative bar for the studio and translate audience insights and performance data into creative that resonates with Linkers and delivers measurable results. Rather than inheriting a finished studio, you will help build it from the ground up. Early on, that means personally creating and prototyping some of the work. As the model matures, you will scale execution through a flexible roster of creators, writers, producers, editors, and specialist contractors while remaining close enough to the work to maintain a high creative bar.

• Creator-led content flywheel:

  Build and lead the process from audience insight and channel brief, to creator concept and briefing, to creator-supplied content, studio polish, publishing, and performance learning. Make creator voice and real-world proof the default starting point for social creative, with brand-led content used intentionally.

• Creative direction and brand consistency:

  Set and uphold the creative standards for everything the studio produces, ensuring it reinforces Linktree s product vision and business objectives.

• Design systems and templates:

  Lead the development and ongoing refresh of Linktree’s creative design and motion system for social and content. Create repeatable templates that improve speed and consistency while allowing each channel and series to retain a distinct identity.

• Insight-to-creative translation:

  Turn audience insights and performance data into creative concepts and campaigns that resonate with Linkers and drive measurable results.

• Studio building, leadership, and resourcing:

  Build and direct the Content Studio’s core disciplines, establish clear ways of working, and flex the creator roster and specialist bench to match quarterly priorities and production needs.

• Cross-team creative alignment:

  Coordinate with other internal creative teams so all work stays consistent, on-brand, and non-duplicative across the business.

• Creative quality and brand stewardship:

  Set the final creative bar for authenticity, storytelling, brand consistency, platform fit, and production quality. Give clear, actionable feedback that strengthens the work without overproducing creator-led content.

• Breakthrough creative:

  Lead larger creative swings and tentpole concepts that sit outside the always-on system, bringing in specialist or external support when the opportunity requires it.

• 8+ years of experience in creative direction, brand creative, or content production, including experience creating, leading, or directing teams and/or a roster of freelance talent.

• A strong understanding of the creator economy and how creators, customers, operators, and experts can serve as storytellers not simply talent appearing in brand content.

• Comfort moving between setting the creative vision, giving feedback, and stepping directly into the work when a prototype, fast response, or production gap requires it.

• Experience developing creator concepts, writing creator briefs, directing creator talent, and turning raw creator material into polished branded content.

• Strong judgment about when content needs more polish and when added production would weaken its authenticity.

• Experience leading multidisciplinary contractors, freelance talent, creative agencies, or flexible production rosters.

• The ability to direct copy, design, motion, and video while maintaining a clear and consistent creative standard.

• Experience building creative systems, templates, playbooks, and repeatable formats that improve…