Marketing Specialist (Marketing Communications Professional II

Marketing Specialist (Marketing Communications Professional II)

Job no: 560981
Work type: Staff
Location: San Diego
Categories: Unit 9 - CSUEU - Technical Support Services, Administrative, Athletics, Temporary, Full Time, On-site (work in-person at business location)

Position Summary

The Marketing Specialist plays an important role in creating engaging game-day experiences and building excitement around San Diego State University Athletics. Under the direction of the Senior Associate Athletics Director of Marketing & New Media, this position develops and implements marketing efforts for volleyball, swimming & diving, lacrosse, and water polo, including marketing and advertising plans, promotional schedules, game production, video boards, and strategies designed to increase attendance and ticket revenue.

The position also supports football and men’s basketball promotions, coordinates appearances and game-day involvement for the SDSU Band and Spirit Squads and supports special events and the Aztec Kids Club. Working collaboratively across Athletics and the university, the Marketing Specialist helps strengthen fan engagement and create memorable experiences for the Aztec community.

Key Responsibilities:

• Develop and implement marketing plans, promotions, and strategies for assigned sports to increase attendance, ticket revenue, and fan engagement.
• Coordinate game-day marketing for assigned sports, including video boards, music, promotional giveaways, group experiences, and overall game-day atmosphere, while assisting with football and men’s basketball promotions.
• Coordinate SDSU Band and Spirit Squad involvement in games and special events, including appearances, uniforms, travel needs, and marketing support.
• Coordinate the Aztec Kids Club, including memberships, communications, special promotions, events, membership materials, and efforts to increase participation.
• Support Athletics marketing efforts through social media, budget coordination, campus event committees, and collaboration with student workers, volunteers, and campus partners.

Why You Should Apply:

• Bring your creativity to life by developing marketing campaigns, promotions, and game-day experiences for NCAA Division I Athletics.
• Help build excitement around Aztec Athletics and create memorable experiences that connect fans with SDSU teams and traditions.
• Gain broad experience across sports marketing, promotions, digital media, special events, and fan engagement.
• Collaborate with Athletics staff, the SDSU Band and Spirit Squads, student workers, and campus partners in a dynamic collegiate environment.
• Join SDSU Athletics and contribute to innovative marketing efforts that strengthen attendance, engagement, and the overall Aztec fan experience.

As part of the California State University (CSU) system, San Diego State University helps power one of the largest and most impactful public university systems in the nation. See what it’s like to work at the CSU—watch our video and imagine your future here:
Working at the CSU .

Position Information

• This is a full-time (1.0 time-base), benefits eligible, temporary position with an anticipated end date of June 30, 2027, with the possibility of reappointment.
• This position is designated exempt under FLSA and is not eligible for overtime compensation.
• Standard SDSU work hours are Monday – Friday, 8:00 a.m. to 4:30 p.m., but may vary based on operational needs.
• The individual hired into this role will work on campus at SDSU in San Diego.

Department Summary

The Department of Athletics, utilizing the services of over 150 employees, is responsible for the intercollegiate athletics program at San Diego State University. Currently, there are 18 sport programs, approximately 550 student-athletes, and 17 offices in the department. The offices include the following:
The Aztec Club, Administration, Athletic Medicine, Business Office, Compliance, Corporate Sales, Development, Equipment, Event Management/Facilities and Operations, Human Resources, Information Technology, Marketing, Media Relations, Strength and Conditioning, Student-Athlete Academic Support Services, Ticket Office, and Video.

For more information regarding the…