Director - Category Leadership & Product Marketing

Director - Category Leadership & Product Marketing

Job Category
:
Category/Product Management

Requisition Number
: DIREC
001342

• Posted :
  August 17, 2026
• Full-Time
• Hybrid

Showing 1 location

Irvine, CA 92618, USA

• Pay or shift range: $140,000 USD to $190,000 USD
  The estimated range is the budgeted amount for this position. Final offers are based on various factors, including skill set, experience, location, qualifications and other job-related reasons.

Summary :
As the Category Leadership and Product Marketing Director, you will be responsible for developing and executing strategic plans to drive category growth and enhance product marketing initiatives. You will lead cross-functional teams, manage category portfolios, and create marketing strategies that align with brand objectives. Your role will require a blend of strategic thinking, market analysis, and creative problem-solving to ensure our products meet and exceed market expectations.

Essential Duties and Responsibilities:

• Develop and implement category strategies that drive revenue growth and market share expansion.
• Analyze market trends, competitive landscape, and customer insights to identify opportunities and threats.
• Collaborate with sales, product development, and other departments to ensure alignment with overall business objectives.
• Create and execute product marketing strategies that effectively position products in the market and differentiate them from competitors.
• Oversee the development of product messaging, positioning, and go-to-market strategies.
• Manage the product lifecycle from concept through launch, including market research, pricing strategies, and promotional activities.

• Work closely with the sales team to support product launches, promotional campaigns, and sales enablement efforts.
• Partner with the finance team to develop and monitor budgets, forecasts, and financial performance related to the category.
• Partner with Education in the development of product education strategies.

• Ensure consistent and compelling product messaging across all marketing channels.
• Develop and execute product marketing plans that enhance brand awareness and drive consumer engagement.

• Manage and develop a Product Marketing Manager, providing ongoing coaching, mentorship, and performance feedback to support their growth and success.
• Set clear goals and expectations, while fostering a collaborative, high-performance culture.
• Delegate responsibilities effectively to scale leadership impact while ensuring alignment with strategic priorities.
• Support team development through regular check-ins, professional development planning, and active career pathing.

• Identify and recommend new product opportunities based on market needs and competitive analysis.
• Continuously evaluate and improve product marketing processes and strategies to achieve better results.

Knowledge, Skills & Abilities :

Education: Bachelor’s Degree required

Experience: 10+ years of experience in product marketing, category management, or related roles.

Skills:

• Proven track record of developing and executing successful category and product marketing strategies.
• Strong analytical skills and experience with market research and data analysis.
• Excellent leadership, communication, and interpersonal skills.
• Ability to work collaboratively in a fast-paced, cross-functional environment.
• Proficiency in marketing tools and platforms, including CRM systems, analytics tools, and digital marketing channels.

Work Environment :
The work environment is indoors in a professional office environment. The floor surfaces are carpeted in office areas and conference rooms with vinyl floor covering typical in hallways, breakrooms and computer rooms. Occasionally, they may work in a warehouse environment, as part of a project, and/or in the field with outside sales.

Work Hours:

The work schedule is 5 days per week, 8 hours per day. Initial start time may vary, with work hours typically from 8am-5pm. Work hours and shifts are subject to change depending on operating business…