Manager, Retail Marketing

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Requisition

Department:
Marketing - Retail

Travel:

Location:

Jessup, MD, US,

Workplace Type:

Shift:

Verano Holdings Corp. (Cboe CA: VRNO) (OTCQX: VRNO), one of the U.S. cannabis industry’s leading companies based on historical revenue, geographic scope and brand performance,isa vertically integrated, multi-state operator embracinga missionof saying Yes to plant progress and the bold exploration of cannabis. Verano offers a superior cannabis shopping experience in medical and adult use markets under the Zen Leaf™ and MÜV™ dispensary banners and produces a comprehensive suite of high-quality,regulated cannabis products sold under its diverse portfolio of trusted consumer brands including Verano™, MÜV™, Savvy™, BITS™, Encore™, and Avexia™.

Verano’s active operations span 13 U.S. states, comprised of 15 Cultivation and production facilities with over 1,000,000 square feet of cultivation capacity. Learn more  .

• Develop and execute marketing plans with objectives, strategies, and tactics to support market growth targets driven by analytical insights
• Merchandise and optimize ecommerce menus at a store level to increase online conversions and drive traffic to our physical stores
• Create, manage, and execute promotion and discount strategies by market
• Use analytics to make business decisions
• Develop strategies and action plans for retail marketing including promotional events, partner collaborations and community outreach initiatives
• Find efficiencies across a complex and dynamic marketing stack to improve overall customer experience
• Desire to own projects and exceed expectations, with ability to find solutions and deliver results within a rapidly changing, entrepreneurial culture
• Work cross functionally with retail, commercialization, and operations to deliver best in class marketing to launch and support product roadmaps
• Develop strong retail marketing plans that support state revenue targets while maintaining flexibility to adapt to changes in market conditions
• Maintain working knowledge of the consumer, markets, and trends to glean insights and develop data-driven plans to capitalize on opportunities
• Responsible for adhering to marketing budget
• KPIs will be measured primarily by the success of patient/customer growth, meeting revenue targets, expanding patient/customer product mix portfolio
• Perform other duties as assigned by leadership.

• ​Bachelor's degree required
• 5+ years working in Marketing with a focus on execution, product introduction and commercialization, cross channel media strategy and execution
• Strategic mind-set, with experience in developing business strategies in complex and dynamic business environments
• 3+ years in consumer-packaged goods marketing, digital marketing, or retail marketing preferred
• Experience leading a team in a matrixed organization
• Experience contributing to the retail planning process
• Excellent project management skills
• Strong customer focus and relationship orientation
• Exceptional written and verbal communication skills
• Regional and national travel required

• Comfort with analytics and strong business acumen
• Strong understanding of retail marketing
• Ability to pivot priorities quickly and effectively as needed
• Experience developing all aspects of marketing eco-system
• Proven mastery of product launch protocol
• Experience with media buying and budget management
• Results-driver, with flexible demeanor with willingness to advance multiple discussions and work streams in parallel

$85,000 - $95,000 + Bonus

Actual pay is based on experience, qualifications, and location of the role. Roles may be eligible for annual bonus program based on individual and company performance.

• Medical, dental, and vision insurance
• 401(k) matching
• Paid holidays
• Paid time off

While performing the duties of this job, the employee is frequently required to remain in a stationary position, move and/or position oneself, communicate, operate and/or prepare, place, position objects, tools, or controls. The employee must occasionally move…