Director – Content & Lifecycle Marketing

Job Profile:
Marketing Director

Job Description

Summary:

Salary Range: 110k to 130k

Job Summary We’re looking for a Director - Content & Lifecycle Marketing to lead the team responsible for bringing our marketing communications to life across CRM, email, and automated customer journeys. This role sits at the intersection of content, technology, and execution. You’ll lead a talented team responsible for email design and production, internal communications, CRM campaign execution, marketing automation, campaign optimization, and the processes that keep it all moving.

You’ll be equal parts people leader, problem solver, and champion of great work. You know how to build high-performing teams, create smart and scalable processes, use data to improve results, and turn a steady stream of requests into thoughtful, effective campaigns. We’re looking for someone who can see the big picture without losing sight of the details and that there’s always something to test, learn, optimize, or make better.

• Lead and develop a high-performing team responsible for CRM campaign execution, email design and production, internal email communications, marketing automation, and lifecycle marketing.
• Own CRM marketing execution, ensuring marketing assets and campaigns are accurately built, loaded, tested, launched, and maintained across multiple CRM and marketing platforms.
• Oversee email design and production, ensuring communications are engaging, on-brand, accurate, responsive, and optimized for performance.
• Own the campaign intake and prioritization process for marketing requests across the organization, creating clarity around requirements, timelines, ownership, capacity, and expectations.
• Measure what matters. Oversee campaign reporting and performance, identify opportunities and translate insights into action through testing, optimization, and continuous improvement.
• Partner cross-functionally with Marketing, Sales, Operations, Technology, Compliance, and other stakeholders to translate business needs into effective marketing solutions.
• Champion data quality and thoughtful data management, ensuring campaigns use the right audiences, segmentation, logic, and information.
• Create and maintain standards and best practices for CRM execution, automation, testing, quality assurance, documentation, and campaign governance.
• Stay curious. Keep an eye on emerging CRM, lifecycle marketing, automation, personalization, and AI capabilities and identify practical ways to make the team and our marketing better.
• Be awesome to work with. Bring a collaborative mindset, a solutions-oriented approach, and the ability to make complex work feel manageable.

• 5+ years of experience leading and developing high-performing teams, ideally within lifecycle marketing, CRM, email marketing, or a related discipline.
• A proven track record of delivering measurable results and improving marketing performance.
• Deep knowledge of CRM and marketing automation platforms;
  Total Expert experience highly preferred.
• Hands‑on experience with marketing automation, campaign development, audience segmentation, and customer journeys.
• A results‑oriented mindset with the ability to turn campaign performance and data into clear recommendations and action.
• Strong understanding of email marketing best practices, including design, testing, personalization, deliverability, measurement, and optimization.
• Excellent written and verbal communication skills, with the ability to work effectively with both technical and non-technical partners.
• Excellent problem‑solving skills and attention to detail, particularly when managing complex campaigns, workflows, and segments.
• Strong organizational and prioritization skills with the ability to manage multiple initiatives in a fast-moving environment.
• A collaborative leadership style and the ability to build strong relationships across teams and functions.
• Proficiency with Microsoft Office and comfort learning and adopting new technologies.
• Familiarity with mortgage industry workflows, terminology, and compliance standards is a plus, but not required.
• A proactive, curious mindset—you’re willing to learn, challenge…