Digital Marketing Director

PolyAI is the Agentic Dialog Platform for building the conversational enterprise, used to build, run, govern, and improve dialog agents ered by Raven, a proprietary dialog model trained on more than a billion enterprise conversations, PolyAI agents are built for complexity, open at every layer, and sovereign by design. PolyAI serves hundreds of enterprises across 75 languages and 25 countries, including Metro Bank, Marriott, PG&E, and Uni Credit.

The Digital Marketing Director will join PolyAI's rapidly growing marketing team and own the digital and account-based marketing engine behind our growth strategy. This is a senior, individual contributor role with real ownership over how we spend, target, and show up for our highest-value accounts — serving as the primary liaison to our paid media agencies, the architect of our account-based marketing approach, and the strategic backbone for how nurture, webinar, and content programs come together across the business.

Responsibilities:

• Serve as the primary liaison to our paid media agencies, owning strategy and channel allocation recommendations across paid social, search, display, and programmatic, and bringing data-backed budget recommendations to leadership
• Design and maintain our ABM tiering methodology — from strategic named accounts to broader programmatic targeting — and ensure it's applied consistently across every team using it
• Run high-value account targeting directly across channels including Linked In, connected TV (CTV), person-based advertising platforms (e.g., Influ2), and out-of-home (OOH)
• Architect the cadence, structure, and content flow for nurture programs and webinars, building a framework that scales across multiple audiences and campaign teams
• Own the strategy and vendor relationships for content syndication programs that fuel top-of-funnel demand
• Define the target audience and strategy behind in-person, high-touch programs (like executive round tables), partnering with our events team on delivery
• Report on channel performance — CPL, ROAS, CTR, and account engagement — on a weekly cadence, broken out by segment

Minimum skills and experience:

• 10-15+ years of experience in digital marketing, with significant, senior-level experience managing relationships with paid media agencies
• Demonstrated experience building and running ABM programs at scale
• Experience architecting nurture and lifecycle marketing programs
• Strong analytical and budget management skills, with the ability to present clear recommendations to senior leadership

Preferred skills and experience:

• A collaborative, influence-driven working style, with a track record of aligning cross-functional teams without formal authority over them
• Comfort using AI tools (e.g., Claude) to move faster on strategy, reporting, and campaign development
• Experience with AI platforms

We provide a competitive salary range for this role - which is $215,000-$275,000 - depending on level and experience. Please note this range is intended as a guide, not a guarantee. Final compensation will be based on individual qualifications, relevant experience, and the scope of the role.

Participation in the company's employee share options plan

Comprehensive health coverage for you and your loved ones

The opportunity to contribute to the company's 401k plan

Flexible PTO policy + 11 designated company holidays

Annual learning and development allowance

We're all about making WFH work for you - that's why we offer a one-off WFH allowance when you join. Offering perks like noise-cancelling headphones or a comfortable desk chair to boost your comfort and focus!

Company-funded fertility and family-forming programmes

Menopause care programme with Maven

Sabbatical Program: 5-week paid sabbatical available after 5 years of employment

At PolyAI, we take great pride in our values - they guide everything we do. We believe that a strong culture leads to meaningful work and lasting impact.

Our core values are:

Only the best
We expect the best from our people, we hire people that expect the best from themselves, and we nurture this drive for excellence.

Ownership
We care deeply about what we do. We take ownership of our initiatives, decisions and…