Director - Omnichannel Strategy, Mass Retail

About Us

Shark Ninjais a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeople’s lives in homes around the world.
Powered by two trusted, global brands, Shark and Ninja
, the company has a proven track recordof bringing disruptive innovation to market and developing one consumer product after another has allowed

Shark

Ninjato enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than4,100associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

At Shark Ninja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

The Director, Omnichannel Strategy, Midwest will lead the development and execution of the omnichannel growth strategy across a portfolio ofShark

Ninja'slargest and most strategic retail partners. This role partners closely with Sales leadership to translate commercial priorities into integrated strategies that accelerate growth, strengthen customer partnerships, and deliver exceptional consumer experiences across the omnichannel journey.

Working across Sales, Brand Marketing, Integrated Marketing, Retail Media, Social, Analytics, Creative, Product, and Operations, this leader willestablishstrategic priorities, influence investment decisions, and align cross functional teams behind the initiatives that create the greatest business impact.

The successful candidate will combine strong commercial acumen with strategic thinking, analytical rigor, and exceptional relationship building skills. This individual will serve as the omnichannel business leader across a portfolio of strategic customers, helping shape howShark

Ninja brings innovation to market, drives demand, and delivers sustainable growth across a critical part of the North America business.

• Own the omnichannel strategy across a portfolio of strategic retail partners, developing annual and quarterly operating plans that align commercial priorities with marketing, digital activation, and retailer initiatives
• Partner closely with Sales leadership to establish strategic priorities, shape Joint Business Plans, and identify new opportunities to accelerate growth across multiple retail partners
• Develop customer specific growth strategies supporting new product launches, seasonal events, category expansion, and long term business growth while identifying opportunities to scale best practices across the portfolio
• Evaluate shopper behavior, competitive activity, retailer capabilities, and market trends to identify opportunities that strengthen Shark Ninja's competitive position.
• Establish success metrics and operating rhythms that ensure progress against key business objectives while balancing priorities across multiple retail partners.

• Develop strategic prioritization frameworks that align organizational resources to the products, categories, launches, and commercial opportunities with the greatest growth potential.
• Partner with Category Management, Sales, Brand Marketing, and Product teams to influence assortment strategy, launch sequencing, promotional planning, and omnichannel activation.
• Guide investment decisions across retail media, demand generation, digital content, and omnichannel activation, ensuring resources are aligned with commercial priorities and expected business impact.
• Connect brand marketing, retail media, social, influencer, and shopper marketing initiatives into integrated demand generation plans that increase qualified traffic and improve conversion.
• Identify opportunities to scale successful programs across multiple retail partners while adapting strategies to each customer's unique business model and shopper base.