Marketing Manager

Job Details Position Type:
Full Time Job Shift: Office Hours Job Category:
Marketing Join the Easypak Team as a Marketing Manager at Our Reading, PA Facility!

Are you ready to take on a dynamic role that’s both challenging and rewarding? Easypak, a global leader in thermoformed packaging solutions, is on the hunt for a top-tier Marketing Manager to join our fast-paced team at our Reading, PA facility. We’re a world-class company, and we’re looking for world-class talent—people who aren’t afraid to roll up their sleeves, get their hands dirty, and contribute to our mission of delivering high-performing packaging solutions across various industries.

About Easypak:
Easypak provides dependable, high-performing plastic packaging solutions used in food, consumer goods, medical, and industrial applications worldwide. With a focus on innovation and customer satisfaction, we strive to set the benchmark in the packaging industry. Visit us at  to learn more about what we do and how we do it.

Why Work with Us? At Easypak, we don’t just work—we dream big, get stuff done, and have fun while doing it. We’re looking for candidates who thrive in a fast-paced environment, who are eager to take on challenges, and who are dedicated to building and maintaining superior customer relationships. If you have a can-do attitude, a passion for getting things right the first time, and a desire to be an essential part of everyday life, then we want you on our team.

The Marketing Manager will act strategically as the voice of the market within Easypak, developing customer insights, identifying growth opportunities, supporting sales strategy, managing lead generation programs, and driving execution across all marketing channels.

The ideal candidate is a self-starter operating independently, utilizing data to make decisions, proactively identifying opportunities, and can translate market intelligence into measurable business outcomes without requiring constant direction from senior leadership.

• Develop and own Easypak’s annual marketing strategy
• Create marketing plans aligned with overall company growth objectives.
• Build and maintain customer personas across target market segments.
• Identify new market opportunities and emerging trends.
• Conduct ongoing competitive analysis and recommend strategic actions.
• Define and monitor marketing KPIs and ROI metrics.

• Own inbound and outbound lead generation initiatives.
• Develop campaigns that produce measurable sales opportunities.
• Partner closely with the Sales Team to improve pipeline development.
• Establish campaign performance metrics and continuously optimize results.
• Manage industry databases, prospect lists, and digital lead generation programs.
• Build marketing programs around key growth markets for Easypak

• Partner with Product Management and NPD to successfully launch new products.
• Develop commercialization plans for all major product launches.
• Coordinate:
  • Product messaging
  • Product positioning
  • Product launch materials
  • Customer communications
• Create sales enablement tools that improve selling effectiveness.

• Own Easypak's digital presence.
• Website development and strategy
• SEO initiatives
• Social media content
• E-mail marketing campaigns
• Thought leadership content
• Ensure consistency with Easypak brand standards.
• Maintain brand messaging across all customer touchpoints.

• Utilize CRM, ERP, Power BI, and digital analytics tools to measure performance.
• Develop monthly marketing dashboards.
• Track:
  Lead generation, Conversion rates, Campaign ROI, Website engagement, Sales funnel effectiveness
• Present performance recommendations…