Assistant Media Strategist

JOB TITLE:

Assistant Media Strategist

DEPARTMENT:
Media & Publishing

REPORTS TO:

Media Strategy Supervisor;
Associate Media Strategy Director

LOCATION:

MST or PST working hours
* see eligible states to hire

Please note that we are currently able to hire in the following states: AZ, AR, CA, CO, CT, DE, FL, KS, KY, MD, MI, MN, MO, MT, NJ, NV, NM, NC, OK, OR, SC, TX, UT, VA, VT, WA, DC.

Under the guidance of Media Management, this position is responsible for providing detailed assistance in the development and execution of strategic and audience-driven paid media plans across all media and publishing platforms. The Assistant Media Strategist will interact with the media department, internal integrated team, clients and media partners.

• The Assistant Media Strategist will assist in paid media plan development, ensuring plans deliver against the client KPI and overall audience channel strategy.
• Depending on client assignment, employee will be expected to help with all types of paid media, including digital, social and traditional, gaining advanced knowledge in all areas.
• Assists with monitoring both traditional and digital campaigns, helping to optimize where necessary in order to meet client KPI's.
• Attends client meetings if needed, including supporting of status agendas and follow-up correspondence.
• Helps with reviewing and evaluating media proposals submitted and in developing POVs as needed.
• Helps with media negotiations and budget stewardship of plan/flowcharts from concept to final invoice reconciliation.
• Helps to secures and manage added value as part of plan negotiations to achieve client objectives, as well as providing appropriate recaps as needed.
• Generates insertion orders for approved media plans.
• Depending on client, assists with various media platforms such as Facebook/Instagram, ad platforms and traditional media buying programs.
• Helps with updating media flowcharts, budget & invoice reconciliations and plans as necessary.
• Assists in sending and tracking media authorizations and contracts, including proper documentation of all approvals, signed paperwork and revised documents.
• Helps with development of creative grids with proper media specifications for account and creative teams.
• Depending on client, contributes to reporting, optimization and analysis/ROI of client plans.
• Depending on client needs, helps facilitate competitive market/media analysis on a monthly, quarterly and annual basis for both internal and client teams.
• Reports to and collaborates with Media Strategy Supervisor or as assigned as media support on client business.
• Depending on the client assignment(s), role may specialize in broadcast, programmatic or other specialized areas within the organization.
• Understands and abides by the agency’s business practices, core values, philosophies and understands R&R's branded process, policies and procedures.
• Performs other work-related duties as assigned.
• Depending on client, office location or business needs, some travel may be required.
• Will obtain various certifications including the Trade Desk, Meta, and Google within the first year of employment and complete R&R's internal training program within the first year.

• Bachelor's degree in advertising or related field or equivalent experience.
• Internship or other experience in marketing field preferred.
• Strong oral, written and effective interpersonal communication skills.
• Basic understanding of Excel and other Microsoft programs
• Self-starter who is detail-oriented, organized, and can multi-task across assignments
• Establish and build positive and respectful relationships with internal teams, clients and media partners.
• Works to become educated on industry trends and market conditions, and looks for opportunity within marketplace, bringing forward proactive ideas and solutions that align with the client’s business goals.
• Develops understanding of assigned client business verticals, objectives and strategies.
• Maintains accurate daily time sheets.
• Maintains a business appropriate appearance and demeanor with clients and in other professional environments.
• Must be conscientious and self-motivated.
• Must be willing to…