Director, Commerce

Company description

Arc is the lead shopper and retail agency within Publicis Groupe. In an era of unprecedented disruption, where the customers you seek actively resist brands like never before, everything we do is in service of making your brand irresistible. We call it Irresistible Commerce. And it starts by employing insights and data to uncover what’s standing in the way of growth.

Then we deploy irresistible creative solutions to build connected shopping experiences that are personal, valuable and delightful for your customers. The results simultaneously drive brand sales and love. Helping us become WARC’s #1 Specialty Retail Agency with groundbreaking work recognized by Adweek, ANA Reggie Awards and Effies.

You will be a part of a best-in-class commerce experience practice, pulling from the leading minds within Publicis Groupe's media agencies (Publicis Media, Spark, Starcom, and Performics).

This role will be critical in building distinct and industry-defining commerce media strategies at Arc while leveraging the tools and knowledge across Publicis Groupe. You will work cross-functionally with Arc's business leadership, strategy, creative/content, data/technology, and analytics teams to create commerce media solutions for major retail environments and omnichannel commerce ecosystems.

The ideal candidate understands how to navigate the dynamic and rapidly evolving commerce media landscape. You are a versatile media expert who specializes in building and advising on retail media strategies across search, onsite media, DSPs, and national media integration.

Utilizing your deep knowledge and experience across retail ecosystems, you will be responsible for integrating the appropriate media vehicles to deliver holistic marketing strategies that drive business outcomes including share growth, household penetration, and ROI.

The ideal candidate also has experience communicating with and presenting to executive-level stakeholders on a regular basis. You are able to conduct meetings and presentations, collaborate on marketing strategies, and influence cross-functional teams and partners.

The role demands a passion for educating internal teams on retail media capabilities and developing strategies that bring broad-reaching awareness channels and conversion-driving tactics into harmony while considering factors such as frequency, creative strategy, and consumer experience. The ideal candidate wants to lead and foster a collaborative and inclusive environment for all cross-functional teams.

• Lead the development of insight-backed media strategies and tactical plans for consumer packaged goods (CPG) and retail-focused clients.
• Build client yearly budget breakout/forecast by category and brand
• Lead annual planning and insights
• RFP and manage all 3rd party vendors (manage service buys)

• Work with media agency partners to develop strategies that integrate national media and commerce media for moments that matter across the year
• Have an understanding of Roundel’s capabilities to track data that will help inform strategies on how to grow HHP, drive sales and new to brand

• Work within Arc’s existing tools to derive insights-backed plans for all commerce media campaigns across multiple retail channels.
• Use data and post campaign reporting to plan
• Construct Quarterly and post campaign reporting

• Work with client’s hands on key media agency to collaborate on strategies, tacticals and reporting
• Create an IAT environment that pushes strategic thought across audiences, channels, placements, etc.

• Advise & partner with your Arc CX team and Arc’s Business Leadership
• Provide day-to-day leadership and mentoring to clients, commerce media team, creative team and national/brand commerce team

• Keep up to date with, and vet, emerging platforms and innovation trends specific to retail media platforms, technologies, industry regulations and regularly share new opportunities with our clients and agency. Creating thought leadership pieces…