Marketing and Communications Coordinator

Primary

Location:

2800

E. Spring Creek Parkway, Plano, Texas, 75074

We are searching for candidates that meet the required qualifications and experience and are able to perform the essential duties and responsibilities.

Collin College is a dynamic, fast-paced, high-quality institution of higher learning. As a member of the district’s communications team, this role advises campus leadership and provides communications strategy, expertise and support throughout the institution by creating communications content to promote Collin College, its events and programs, for all audiences through written publication, photography, videography and digital content.

Essential Duties and Responsibilities

Develop relationships throughout the college community to solicit content and story ideas to promote college offerings and events.

Serve as a creative consultant to campus leadership for marketing and communication strategies and needs.

Create feature content through strong writing skills in AP style within established deadlines for inclusion in college publications, social media, collateral, internal communications and other platforms.

Initiate concept and write ad copy for digital and print media campaigns.

Identify video opportunities, plan and direct video segments, and recruit talent for video productions shared with the college’s various audiences.

Assist in the pre-production (researching, interviewing and scriptwriting) and production (planning, coordinating and editing) of publications, college videos and other digital content with our team.

Support the planning, organization, and execution of special events, including, but not limited to speaker events, graduation and pinning ceremonies, groundbreakings and ribbon-cutting.

Collect and draft editorial content and proofread for specialized publications such as the monthly president’s report, external publications, e-newsletters, board of trustees’ update, and online blogs.

Assist with media campaigns on behalf of the district, including research, writing and distributing news releases to promote the college and its initiatives.

Assist with media relations and be able to serve as a resource and on-camera, as needed.

Support the planning, organizing, and executing of special events, including, but not limited to speaker events, graduation and pinning ceremonies, groundbreakings and ribbon-cuttings.

Collect, draft editorial content, and proofread for specialized publications such as the monthly president's report, external publications, e-newsletters, board of trustees' update, and online blog.

Perform other duties as assigned.

Perform all duties and maintain all standards in accordance with college policies, procedures and Core Values.

Knowledge of AP style

Knowledge of digital platforms

Knowledge of social media

Knowledge of online marketing

Knowledge of marketing principles

Video skills

Creative news and feature writing skills

Proofing and editing skills

Organization and time management skills

Interpersonal skills

Project management skills

Interviewing skills

Ability to guide, direct and motivate direct reports, including setting performance standards and monitoring performance.

Ability to establish and maintain effective working relationships

Ability to communicate effectively, both orally and in writing

Ability to research and write press releases, news and feature stories and making materials

Ability to serve as project manager

Ability to serve as editor

Ability to work in a fast-paced environment with minimal supervision

Light Work - Exerting up to 20 pounds of force occasionally, up to 10 pounds of force frequently, and/or a negligible amount of force constantly having to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for the Sedentary Work category and the worker sits most of the time, the job is rated Light Work.

Positions in this class typically require talking, hearing, seeing, grasping, standing, walking and repetitive motions. Relatively free from unpleasant environmental conditions…