Director, Strategic Planning and Marketing

SUMMARY OF JOB RESPONSIBILITIES

The Director of Strategic Planning & Marketing is responsible for leading business unit strategic planning, growth marketing, and portfolio direction to drive sustainable, profitable growth. This role connects long-range strategy (STRAT) with annual operating plans (AOP) and market-facing execution, translating customer insight, market data, and 80/20 analysis into clear priorities and action.

The role leads the identification, analysis, planning and implementation of market & product initiatives across geographies in conjunction with business unit global leadership team executives and product managers. The role serves as a senior thought partner to leadership, aligning global market strategy, product portfolio, commercialization, and marketing execution to ensure BAND‑IT focuses resources on the highest-value customers, segments, and applications.

• Lead the Strategic Planning (STRAT) process, including development, refresh, and annual review of long-range (3–5 year) and mid-term (12–18 month) strategic priorities.

• Translate strategic priorities into AOP inputs, key initiatives, and measurable outcomes in partnership with Finance, Sales, Engineering and Operations.

• Directs market analysis on mega-trends and key industry changes to identify business unit strengths, weaknesses, opportunities and threats (SWOT). Conduct portfolio, segment, and market analysis to identify growth opportunities, gaps, and risks.

• Leads analysis of Total Addressable Market, Served Available Market, and Target Market;

• Apply 80/20 principles to products, customers, segments, and applications to optimize focus, investment, and returns.

• Provide strategic insight and recommendations to senior leadership on growth investments, resource allocation, and market expansion.

• Analyzes, plans, implements, and evaluates short- and long-term business strategies and market initiatives in collaboration with business unit leadership.

• Lead go-to-market strategy, including positioning, messaging, pricing collaboration, and launch excellence for new and existing offerings.

• Oversee growth marketing strategy, including demand generation, funnel optimization, account-based marketing, and lead development.

• Ensure marketing programs support sales enablement, pipeline development, and customer acquisition goals.

• Connect customer insight, market data, and digital analytics to continuously improve marketing effectiveness.

• Owns digital marketing from strategy to execution including category experiences, creation of digital content and marketing plans.

• Leads the development of strategies and plans to promote products and services across multiple market segments and sales channels.

• Partner with Product Management, Engineering, and Sales to ensure portfolio strategy aligns with customer needs and BAND‑IT core competencies.

• Provide leadership for Product Management in achieving it product lifecycle management and margin optimization goals.

• Support new product development (NPD) from a market and commercialization perspective, aligning front-end strategy and back-end launch execution.

• Collaborate on pricing strategy and value proposition development, ensuring clear differentiation and value-based messaging.

• Lead, develop, and mentor strategic and marketing talent, setting clear expectations and accountability.

• Act as a key interface for Marketing and Product Management with IDEX corporate and segment level leaders.

• Present insights, recommendations, and performance updates to executive leadership.

• Foster a culture of data-driven decision making, customer focus, and continuous improvement.

Global President

The physical, mental/visual and work environment demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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