Product Marketing Specialist, CareScout Services

About Us At Genworth and Care Scout, we're on a mission to simplify and dignify the aging experience. The truth is, most of us will help a parent, spouse, family member, friend, or neighbor navigate aging and care at some point in our lives. We've been there ourselves. That's why we're building better ways to help people find, fund, and understand aging care all while being supported every step of the way.

We’re a team of curious problem-solvers, compassionate listeners, and people who care about making a difference. We value diverse perspectives and are committed to fostering an inclusive culture where every team member feels respected, supported, and empowered to bring their authentic self. Our four values guide our strategy, our decisions, and our interactions:
Make it human. We care about the people that make up our customers, colleagues, and communities. Make it about others. We do what’s best for our customers and collaborate to drive progress. Make it happen. We work with intention toward a common purpose and forge ways forward together. Make it better. We create fulfilling purpose-driven careers by learning from the world and each other.

If you’re looking to build a meaningful career while helping transform the aging experience for millions of families, we’d love to hear from you.

The Product Marketing Specialist will help drive awareness, adoption, engagement, and measurable growth for Care Scout Services by executing product marketing initiatives, downstream campaigns, and channel programs across partner, customer, and sales enablement audiences. This role blends product marketing, campaign execution, customer insight, and cross-functional collaboration to support product launches, market expansion, ongoing engagement, and continuous optimization.

As a Product Marketing Specialist at Care Scout Services, you will support growth, adoption, and engagement of Care Scout's services by helping execute product marketing and downstream campaigns across key business audiences and channels, including employers, partners, sales teams, and emerging channels. The ideal candidate will bring a strong product marketing mindset, an ability to translate customer and business needs into actionable campaigns, and hands‑on experience executing marketing programs across digital, partner, sales enablement, and customer engagement channels.

You will work closely with Marketing, Product, Sales, Strategy, Operations, Customer Experience, and Compliance to support successful product launches, stronger downstream engagement, and a consistent experience across channels.

• Support the development and execution of go-to-market plans and downstream marketing campaigns for Care Scout services, partner-facing solutions, and customer engagement initiatives.
• Develop and execute targeted marketing campaigns that drive awareness, adoption, engagement, retention, and growth across priority audiences, channels, partnerships, and customer segments.
• Assist in the creation of positioning, messaging, value propositions, campaign assets, customer communications, and marketing materials that clearly communicate the benefits of Care Scout Services.
• Translate product roadmaps, customer needs, market insights, and business priorities into clear, compelling, and actionable marketing campaigns and channel communications.
• Coordinate campaign execution across email, web, digital, social, partner marketing, sales enablement, and other downstream channels to support timely delivery and consistent customer experience.
• Partner with cross functional teams to support product launches, market expansion, onboarding, adoption, and customer engagement initiatives.
• Develop and maintain sales enablement materials, tools, messaging resources, and product marketing content that help Sales and partner-facing teams communicate Care Scout Services' value…