Senior Product Marketing Manager
Job in
Northern, Floyd County, Kentucky, USA
Listed on 2026-08-25
Listing for:
Jobtailor
Full Time
position Listed on 2026-08-25
Job specializations:
-
Marketing / Advertising / PR
Product Marketing, Marketing Strategy, Market Research, Marketing Communications
Job Description & How to Apply Below
- Own product positioning and go-to-market strategy for AI and big data products
- Define ideal customer profiles and tailor messaging to investor segments
- Partner with Product, Revenue, and Insights teams to influence roadmap decisions
- Lead competitive intelligence across traditional data providers and emerging AI platforms
- Collaborate on pricing and packaging across data, software, and AI products
- Develop and scale sales enablement and marketing assets
- Establish and track GTM success metrics, including adoption, pipeline impact, and win rates
- Shape how Yipit Data’s alternative data platform, Investor Portal, data feeds, and AI-powered agents and MCPs are understood, launched, and sold to public investors
- 5+ years of experience in product marketing or a related role, ideally working on B2B, data, or AI-driven products
- Strong ability to translate complex, technical capabilities into compelling narratives
- Interest in or experience with AI and data products
- Comfort operating in fast-moving, ambiguous environments
- Experience working closely with product teams and influencing decisions early
- Ability to operate both strategically and tactically, with ownership over outcomes end-to-end Strong written and verbal communication skills
- Candidates must not currently or in the future require visa sponsorship
Demonstrates expertise in product positioning and go-to-market strategy for AI and big data products, with a strong focus on developing compelling narratives and collaborating with cross-functional teams to drive product success.
Highest-signal resume keywords- Product Marketing
- Go-To-Market Strategy
- AI and Data Products
- Competitive Intelligence
- Sales Enablement
- Product Positioning
- Customer Profiling
- Messaging Development
- GTM Success Metrics
- Pricing Strategy
- Strong Communication Skills
- Strategic Thinking
- Tactical Execution
- Collaboration
- B2B
- Alternative Data
- Market Analysis
- Data Feeds
- Data Platforms
- Investor Portal
- AI-Powered Agents
Position Requirements
10+ Years
work experience
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