Integrated Marketing Specialist

Good Rx is the leading prescription savings platform in the U.S. Trusted by more than 25 million consumers and 750,000 healthcare professionals annually, Good Rx provides access to savings and affordability options for generic and brand-name medications at more than 70,000 pharmacies nationwide, as well as comprehensive healthcare research and information. Since 2011, Good Rx has helped consumers save nearly $75 billion on the cost of their prescriptions.

Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.

The Integrated Marketing Specialist will play a pivotal role in marketing channel implementation and improvement, with a specific emphasis on Broad Reach Paid Media efforts and Integrated Campaign support. This person will work with the Senior Marketing Manager to maintain Good Rx’s marketing channel excellence across Linear TV, Streaming Video, Streaming Audio, Terrestrial Radio and Podcasts and also provide necessary support across larger integrated marketing efforts (Conditions, Subscriptions and Pharma Direct).

Leveraging their experience working with broad reach channels, this person will provide insights and optimizations through analyzing weekly channel performance, managing budgets and pacing, and assisting with ongoing media planning. The right candidate will have a demonstrated willingness to learn, and will thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic, collaborative and not afraid to take risks.

• Support all aspects of day-today operations across the broad reach function and integrated marketing
• Collaborate with cross functional internal teams across (but not limited to) paid media, PR, BI, data, and finance while also building relationships with external agency partners
• Analyze performance results for broad reach channels and provide insightful findings, recommendations and optimizations to meet KPI goals
• Support digital marketing performance monitoring and reporting efforts
• Assist in building utms, c-tracking and QR codes for Integrated Marketing campaigns as well as other cross-functional initiatives
• Manage invoicing, pacing and budget management across Broad Reach marketing channels
• Develop presentations, conduct competitive analysis and other documents to communicate performance recaps and insights to the broader marketing organization
• Support integrated campaign planning, taxonomy and launch prep, execution and reporting efforts across Core Conditions, Pets, and Subscription campaigns

• Bachelor’s degree in Marketing, Business, Communications, or a related field or the equivalent in related experience.
• 2+ years of experience in performance marketing, ad agency or similar
• Familiarity with broad reach mediums such as streaming video (OTT/CTV, OLV), streaming audio, linear TV, terrestrial radio and podcasts media planning and execution
• Understanding of performance marketing and ability to work toward revenue and efficiency goals
• Skills in Microsoft Office and/or Google Suite
• Strong analytical and quantitative skills
• Strong written, verbal communication, collaboration and presentation skills

All Good Rx employees are responsible for reviewing and complying with all Company safety and security policies and procedures, being vigilant and observant of potential security threats (including phishing attempts) and proactively communicating with the Security Team to raise any concerns.

At Good Rx, pay ranges are determined based on work locations and may vary based on where the successful candidate is hired. The pay ranges below are shown as a guideline, and the successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, and other relevant business and organizational factors. These pay zones may be modified in the future.

San Francisco and Seattle Offices: $86,000.00 - $

New York Office: $79,000.00 - $

Santa Monica Office: $72,000.00 - $

Other Office…