Sales Enablement & Marketing Manager

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Regular Full-Time Customer Service South Holland, IL, US

6 days ago Requisition

Salary Range: $ To $ Annually

The Sales Enablement and Marketing Manager serves as a strategic partner to the Sales & Marketing organization, integrating sales support, marketing execution, CRM ownership, and business insights to accelerate commercial growth. This role builds scalable processes utilizing our CRM tools, develops customer-facing materials, translates data and market intelligence into actionable recommendations, and supports customer strategies, RFPs, presentations, and key commercial initiatives.

The Manager collaborates cross-functionally with Sales, Marketing, G&I, Culinary, Operations, IT, Leadership, and external partners to strengthen customer engagement, improve decision‑making, and ensure Miniat effectively leverages data, technology, and communication tools to win in the marketplace.

• Develop, maintain, and optimize sales tools, pitch decks, product overviews, and customer‑ready materials to support commercial growth.
• Support preparation for key customer meetings, culinary showcases, business reviews, trade shows, and internal commercial discussions.
• Ensure CRM usage is consistent across teams through clear rules, workflows, governance, adoption support, and continuous improvement.
• Become the SME of the CRM tool for best in class usage, reporting and lead tracking supporting the New Product Development process and commercialization
• Support Sales leaders in documenting sales processes for efficiency and scalability, serving as the business owner of process design and optimization.
• Translate prioritized business requirements into CRM and marketing automation system enhancements in partnership with IT and external implementation teams.
• Manage external vendors or consultants as needed for system enhancements, integrations, campaign execution, reporting, and optimization.
• Work with IT to support system integrations and data security compliance while maintaining focus on commercial outcomes.

• Translate product capabilities, customer value propositions, and industry trends into compelling marketing content and sales collateral.
• Manage updates to brand, product, website, and capability narratives to ensure consistency and alignment with Miniat’s commercial strategy.
• Manage the relationship between Miniat’s marketing agency, consultants, website and social accounts.
• Maintain unique brand assets, including photo library, marketing archive, and templates.
• Actively work with agency to create SEO and GEO copies, including google analytics and email marketing campaigns.
• Create clear, visually effective, materials that elevate Miniat’s presence with customers and industry partners.
• Ensure marketing campaigns are properly tracked, attributed, connected to CRM data, and supported by measurement frameworks and performance insights.

• Analyze sales data, customer trends, product performance, and market intelligence to identify opportunities and risks.
• Develop newsletters, reports, and insights to support strategic decision‑making across Sales & Marketing.
• Conduct competitive research, pricing comparisons, and industry trend monitoring to inform commercial strategies. Document and organize competitive research and pricing files.

• Provide high‑quality analysis and support for key customer initiatives, presentations, and long‑term strategic planning.
• Ensure insights, marketing materials, and data provided to customers are accurate, relevant, and aligned with account strategies.
• Assist with coordination of customer visits, presentations, product demonstrations, and follow‑up actions
• Manage approved conference and industry events budget and attend when needed.

• Manage multiple concurrent marketing projects, deadlines, and priorities with strong organization and communication.
• Maintain accurate, well‑organized records of sales…