Retail Marketing Specialist

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This position is responsible for the execution of promotional marketing programs across the Corporate Retail (CLS), including Outlets, and Independent Retail (ILS) channels, along with national Wholesale promotions. This role serves as the operational hub for promotional execution, ensuring marketing initiatives are delivered accurately, on time, on budget, and with executional excellence across all customer touchpoints. Working closely with the channel marketing, creative, media, operations, merchandising, sales, finance, external agencies and print vendors, this role manages promotional timelines, deliverables, budgets, and cross-functional coordination to successfully execute marketing campaigns.

• Coordinate the execution of promotional campaigns across Corporate Retail (CLS), Independent Retail (ILS), Outlets, and Wholesale (national promotions) channels, ensuring organizational readiness for successful launches.
• Manage cross-functional requirements, dependencies, approvals, and critical milestones to keep promotional initiatives on schedule.
• Identify execution risks, gaps, and roadblocks, escalating issues as needed to maintain project timelines.
• Validate the accuracy and consistency of promotional messaging, pricing, assets, and implementation requirements across all channels prior to launch.

• Serve as the retail marketing project management lead for promotional initiatives, coordinating work across internal stakeholders and external partners.
• Track project timelines, deliverables, approvals, dependencies, and action items while holding stakeholders accountable to agreed-upon deadlines.
• Manage multiple high-priority projects simultaneously while maintaining exceptional organization, attention to detail, and execution quality.
• Maintain project documentation, promotional calendars, implementation checklists, and standardized workflows to improve operational efficiency.
• Partner with the Creative Project Manager to align creative development timelines with business implementation schedules and promotional launch dates.

• Partner with Creative teams and agency partners to develop, review, approve, and deliver promotional marketing assets.
• Coordinate the production and fulfillment of in-store point-of-sale materials and promotional collateral.
• Manage creative trafficking, versioning, proofing, print production, and asset distribution across promotional campaigns.
• Verify that all creative assets meet brand standards and are delivered accurately and on schedule.

• Own the organization, maintenance, and governance of retail marketing content within internal sales enablement platforms.
• Publish, update, and retire promotional assets, implementation guides, and marketing resources to ensure content remains accurate and current.
• Ensure store teams, field leadership, and partners have timely access to the marketing tools, assets, and documentation needed to execute promotions successfully.
• Partner with cross-functional teams to continuously improve the organization, usability, and effectiveness of marketing and sales enablement resources.

• Manage promotional budgets, purchase orders, invoices, and expense tracking for assigned initiatives.
• Identify opportunities to improve cost efficiencies while maintaining execution quality.
• Support budget forecasting, reconciliation, and financial reporting for promotional activities.

• Develop and distribute promotional communications, implementation guides, and launch materials for store teams and field leadership.
• Support promotional execution across Corporate Retail (CLS) and Independent Retail (ILS) channels to deliver a consistent customer experience.
• Partner with field teams to resolve execution issues and identify opportunities for continuous improvement.

This position plays a critical role in executing the national promotional marketing calendar across Corporate Retail and Independent Retail channels. This position manages the operational execution of dozens of integrated promotional campaigns annually, coordinating work across numerous internal partners, external agencies, and vendor relationships. The role ensures promotional initiatives are launched with accuracy, consistency, and operational excellence while maintaining…