Senior Content Marketing Manager, AI & Thought Leadership

We’re User Testing—the leader in human insight. Our mission is to help organizations craft exceptional customer experiences through fast, actionable feedback. We empower teams to build the best products and experiences by embedding real human perspectives into every stage of the development process—from ideation to launch. With the world’s strongest participant network, AI-powered analysis, expert services, and seamless integrations, we help companies eliminate guesswork, align stakeholders, and bring customer needs into sharp focus.

Trusted by more than 3,000 organizations worldwide—including 75 of the Fortune
100—User Testing delivers measurable business outcomes, reduces risk, and helps teams deliver with confidence. Joining our team means being part of a passionate group focused on transforming how companies understand and connect with their customers. Let’s build experiences people love—together.

This is an opportunity to shape how User Testing tells its story across the entire customer journey—from first discovery through adoption and advocacy. You’ll develop connected content experiences that help audiences understand complex topics, make informed decisions, and see the value of human insight in a rapidly evolving AI landscape. A key part of the role will be building original, research-driven thought leadership that strengthens User Testing’s position in AI model training, AI evaluation, AI agents, and human insight.

You’ll identify emerging conversations, develop differentiated perspectives, and turn technical concepts and original research into content that informs the market. Working cross-functionally with Solution Marketing, Demand Generation, Customer Success, Sales, Product Management, Executive Leadership, and other subject matter experts—as well as customers, analysts, agencies, and research partners—you’ll combine strategic thinking with hands‑on content creation. You’ll also have the opportunity to take on greater strategic ownership as the role and category evolve.

Develop and execute, in partnership with Solution Marketing, an integrated content strategy spanning the entire customer lifecycle—from awareness and discovery through consideration, purchase, adoption, and customer advocacy. Create connected content journeys that move audiences from one stage to the next, ensuring assets build on one another rather than existing as standalone pieces. Partner with Solution Marketing, Demand Generation, Customer Success, Sales, Product Management, and Executive Leadership to create a clear, consistent narrative across customer touchpoints.

Develop original thought leadership that strengthens User Testing’s position in AI model training, AI evaluation, AI agents, human insight, and other emerging areas. Lead research-driven content—including industry reports, quantitative studies, benchmark reports, executive perspectives, and trend analyses—partnering with research firms, analysts, agencies, customers, and internal subject matter experts to bring credible, differentiated perspectives to the market. Identify emerging trends and translate them into timely, relevant content that helps User Testing develop a distinctive point of view and shape the category.

Create high-impact content across formats, including research reports, articles, website and solution copy, customer stories, executive bylines and Linked In content, sales enablement materials, webinars and events, email campaigns, videos, guides, and other campaign assets. Translate complex technical concepts into clear, compelling narratives for AI leaders, product teams, researchers, designers, developers, and executive decision-makers while maintaining a high standard of editorial quality and consistency.

Use modern AI tools across research, drafting, editing, optimization, and content repurposing to improve efficiency, while applying strong editorial judgment to ensure the work remains original, accurate, credible, and valuable. Monitor performance across engagement, pipeline influence, customer adoption, and business impact, using audience insights, campaign results, and market feedback to…