Director, Marketing - Pediatric Endocrinology

Director, Marketing - Pediatric Endocrinology

Job Category: Marketing

Requisition Number: DIREC
005899

• Posted :
  August 21, 2026
• Full-Time
• Hybrid

Showing 1 location

Purpose and Scope

The Director, Marketing, Pediatric Endocrinology serves as the marketing leader for Fensolvi, responsible for driving brand growth, brand strategy, patient identification, customer engagement, market access pull-through, and commercial execution within Central Precocious Puberty (CPP).

This is a hands-on, player-coach leadership role within a lean and agile rare disease business. The Director is accountable for both developing strategy and personally driving execution of the highest-priority initiatives. Success requires the ability to move seamlessly from executive-level planning to tactical implementation, performance analysis, field engagement, and problem solving.

The Director will lead a team of 2 marketers while partnering closely with Sales, Medical Affairs, Market Access, Regulatory, Legal, Compliance, Analytics, Finance, Supply Chain, and Sales Training. The position requires a strong sense of ownership, urgency, accountability, and a demonstrated ability to translate customer insights into actions that improve business performance.

Brand Strategy & Business Leadership

• Own the end-to-end U.S. brand strategy for Fensolvi, including positioning, messaging, patient identification, customer engagement, access support, and lifecycle management.
• Lead annual brand planning, long-range planning, forecasting assumptions, tactical planning, and budget recommendations.
• Identify growth opportunities, business risks, market shifts, and competitive threats and translate findings into actionable business plans.
• Own marketing's contribution to revenue growth, market share, patient starts, patient identification, and overall business performance.
• Serve as a key member of the Pediatric Endocrinology Leadership Team and contribute to broader business strategy and decision making.

Commercial Execution

• Personally drive development and execution of priority marketing initiatives across HCP, caregiver, patient, digital, social, field, congress, and market access channels.
• Translate strategy into clear deliverables, project plans, milestones, success measures, and execution priorities.
• Maintain active involvement in campaign development, messaging, promotional materials, digital initiatives, field tools, and customer-facing programs.
• Establish a disciplined operating cadence to evaluate business performance and rapidly adjust tactics based on results.
• Lead commercialization efforts related to new data, publications, congress activity, competitive developments, and guideline updates.
• Develop a deep understanding of the CPP patient journey, including patient identification, referral pathways, diagnosis, treatment selection, reimbursement, onboarding, and persistence.
• Regularly engage with pediatric endocrinologists, key opinion leaders, caregivers, advocacy stakeholders, and field teams.
• Conduct field travel, customer visits, advisory boards, and congress participation to maintain direct marketplace understanding.
• Translate customer, market, competitive, and field insights into measurable actions that improve commercial effectiveness.

Market Access & Patient Services

• Partner closely with Market Access to support reimbursement, pull-through, HUB, patient support, buy-and-bill, and access optimization initiatives.
• Support commercial strategies that improve time-to-therapy, patient initiation, treatment persistence, and access expansion.
• Evaluate payer trends, reimbursement barriers, Medicaid opportunities, and competitive access changes to inform brand strategy.
• Lead omnichannel strategy and optimization across all customer segments.
• Establish KPIs and performance dashboards to monitor campaign effectiveness and return on investment.
• Use analytics, customer insights, and performance data to continuously improve commercial execution.
• Ensure marketing investments are focused on activities with the highest business impact.

Cross-Functional Leadership

• Build strong partnerships across Sales, Medical Affairs, Market Access, Regulatory, Legal, Compliance, Finance, Analytics, and Sales Training.
• Align stakeholders around key business priorities and remove barriers to execution.
• Lead cross-functional brand teams and ensure coordinated delivery of critical initiatives.
• Communicate brand strategy, performance updates, risks, and opportunities to senior leadership.
• Manage agency and vendor relationships, budgets, deliverables, timelines, and performance expectations.
• Ensure agencies supplement internal capabilities rather than own critical strategic decisions.
• Hold partners accountable for quality, innovation, speed, budget compliance, and business impact.
• Lead, coach, and develop a three-person marketing team, including an Assistant Product Manager and Senior Product Manager.
• Create a culture of accountability, ownership, collaboration, and continuous improvement.
• Develop team…