Marketing Coordinator ( Product

Marketing Coordinator (Product and Operations) Location CA
- Irvine - RSC - 10 Whatney Duration Regular Position
- Full Time # of Openings 1

At Tillys
, we’re a leading specialty retailer offering casual apparel, footwear, and accessories for young men, women, boys, and girls. Our extensive collection features iconic global brands, emerging labels, and proprietary lines, all rooted in an active and social lifestyle.

Based in sunny Southern California, our Retail Support Center (RSC
) is the heart of our corporate operations, dedicated to supporting both our retail and online stores. The RSC is where strategy meets execution. From trend forecasting to tech innovation, our teams work together to bring the Tillys experience to life — both in-store and online.

We’re looking for a detail-oriented and proactive Marketing Coordinator (Product) to support our Marketing Team.

This individual will manage…

• Support seasonal and monthly marketing campaigns from brief through execution, coordinating product priorities, campaign objectives, timelines and deliverables across teams.
• Partner with Marketing, Buying, Creative, E-commerce, Visual and other cross-functional teams to develop product and campaign briefs and ensure alignment on key stories and launches.
• Support product storytelling and brand partner initiatives, including co-op marketing, asset requests, campaign launches and other product-focused programs.
• Coordinate campaign assets and execution needs across channels, helping ensure deliverables are accurate, on brand and delivered on time.
• Assist with photo shoot and flat lay planning, including product samples, shot lists, creative inspiration and production coordination.
• Help gather campaign performance data and prepare recurring reports and recaps to identify learnings and support future planning.

• Support the go-to-market (GTM) and monthly marketing calendars by tracking key milestones, deadlines and cross-functional deliverables.
• Maintain assigned marketing projects in Wrike, track progress and proactively flag risks or timing issues.
• Assist with production logistics, including schedules, vendors, call sheets, release forms, props, samples and on-set support as needed.
• Support in-store promotional signage, POP, print and store distribution projects in partnership with Visual, Buying and external vendors.
• Assist with marketing budget tracking, purchase orders, invoices, vendor setup and monthly expense reconciliation in partnership with Finance.
• Maintain organized records for vendors, samples, props, project details and other marketing operational needs.

• Highly organized and detail-oriented with strong follow-through.
• Strong project management, communication and cross-functional coordination skills.
• Ability to prioritize multiple projects and adapt to shifting deadlines in a fast-paced environment.
• Ability to collaborate effectively and incorporate feedback from multiple business partners.
• Self-motivated, proactive and comfortable taking initiative.
• Flexible and collaborative, with the ability to work independently and as part of a team.

• 1–2 years of … experience preferred, ideally in a retail environment
• High School Diploma required; bachelor’s degree preferred
• Bachelor’s degree in marketing, Communication, or related field preferred.
• Previous marketing, product marketing, brand marketing or related experience required.
• Retail, product or brand marketing experience preferred.
• Project coordination or marketing operations experience preferred.
• Proficiency in Microsoft Office required; experience with project management platforms such as Wrike preferred.

• Professional office setting with low to moderate noise
• Ability to sit or stand for extended periods
• Occasionally/Regularly lift/move up to 20 lbs and navigate stairs
• Frequent walking and movement between floors/departments
• Reasonable accommodation is available to support individuals with disabilities

While this is not a leadership role, we value team players who embody proactive collaboration,…