Executive Director Digital Brand

Description

Orveon is a new kind of beauty company on a powerful mission: to change the way the world thinks about beauty. We dare to do things differently — pushing boundaries with purpose, inspiring creativity, and moving with intention in everything we do.

We are a collective of three premium and prestige beauty brands: bare Minerals, BUXOM, and Laura Mercier. With offices in New York, London, and Columbus, we combine the energy of an entrepreneurial spirit with the scale and ambition to change the way the world thinks about beauty.

Our culture is built on our IMPACT values — Innovative, Motivated, Passionate, Accountable, Collaborative, and Thoughtful. These aren't just words; they define how we show up for each other, for our brands, and for the world around us. We gain strength from our differences and believe that progress happens when we move as one. We are proud to offer a hybrid work model to support the work-life balance of our teams, and we are committed to fostering an inclusive, agile environment where everyone can thrive.

As the leader of our DTC North America function, you will be responsible for driving digital strategy and revenue growth across all direct-to-consumer channels. You will bring strong executive presence and the ability to operate with urgency—making sound decisions quickly, moving initiatives from strategy to execution at pace, and representing the eCommerce function with credibility at the senior leadership and board level.

• Develop and execute the overall eCommerce strategy aligned with brand, product, and growth goals.
• Own the DTC eCommerce P&L, including revenue forecasting, margin optimization, and budget management.
• Identify and capitalize on new growth opportunities including site expansion, marketplaces, cross-border revenue and new technologies.

• Optimize on-site performance, navigation, content, merchandising, and personalization to improve conversion rate and AOV.
• Oversee the end-to-end customer journey from first click to post-purchase engagement.

• Champion the growth of social commerce as a key acquisition and conversion channel. Collaborate closely with Content, Creative, and Social teams to develop platform-native strategies that drive engagement and sales through Tik Tok Shop, Instagram Shopping, and emerging social platforms. Leverage influencer partnerships, UGC, live streaming, and community-driven content to drive awareness and conversion.
• Partner with Marketing to drive efficient customer acquisition across paid and organic channels (Meta, Google, Tik Tok, Affiliate, SEO, etc.). Own the brand’s organic discoverability strategy, including traditional SEO and emerging Generative Engine Optimization (GEO)—ensuring Orveon brands surface prominently in AI-generated search results, LLM recommendations, and next-generation discovery surfaces.
• Serve as the company’s strategic thought leader on CRM, loyalty, and lifecycle marketing. Define the vision and roadmap for email, SMS, loyalty programs, and personalization to grow LTV, deepen engagement, and reduce churn. Translate customer data and behavioral signals into differentiated retention strategies that set Orveon brands apart in the DTC landscape.
• Use segmentation and behavioral data to drive lifecycle marketing efforts.

• Analyze KPIs including CAC, LTV, conversion rate, bounce rate, and customer segmentation to inform strategy.
• Leverage data to understand customer behavior and prioritize high-impact initiatives.
• Set up robust A/B testing frameworks and performance dashboards.

• Build, develop, and inspire a high-performing eCommerce team. Set a clear vision, establish accountability, and create a culture of ownership and continuous learning. Coach talent at all levels and represent the team’s work with credibility and conviction to executive leadership.
• Collaborate cross-functionally with Demand Planning, Brand Marketing, IT, Operations, Creative, Finance, and Customer Experience teams. Partner closely with the Demand Planner to…