Senior Customer Lifecycle Marketing Manager

Position Description

At Service Trade, you’ll build technology that matters — for your career, your team, and the thousands of commercial contractors who rely on our platform every day. We’re on a mission to partner with commercial trades to deliver technology that enhances technician productivity, improves customer experiences, and drives scalable growth. We’re looking for a Senior Customer Lifecycle Marketing Manager who’s excited to make an impact.

In this role, you will be responsible for the strategy and programs that engage our customers throughout their journey with Service Trade. This is not simply a customer communications role. We’re looking for a strategic lifecycle marketer who can understand our customers, identify the moments that matter across their journey, and build scalable programs that drive adoption, engagement, retention, expansion, and advocacy.

You’ll develop the customer lifecycle marketing strategy and translate it into programs that help customers realize greater value from Service Trade—from onboarding and adoption through expansion, renewal, advocacy, and beyond. You’ll work closely with Customer Success, Revenue Marketing, Product Marketing, Product, Rev Ops, Sales, and other teams to create a connected customer experience that strengthens relationships while contributing measurable business impact.

You’ll belong here from the start. We bring together kind, curious people with diverse perspectives and trust them with meaningful work. You’ll have ownership, clarity, and support to solve real problems, make a visible impact for our customers, and continue growing as your role evolves. On the Revenue Marketing team, you’ll have the opportunity to transform customer marketing from a collection of campaigns and communications into a strategic growth capability for Service Trade.

You’re a strategic lifecycle marketer who sees beyond campaign execution — someone who can look at a customer journey, spot the moments that matter, and build the programs that turn them into adoption, expansion, retention, and advocacy. You’ve built lifecycle strategies from the ground up in a B2B SaaS or recurring-revenue business, and you know how to translate customer, product, and behavioral data into segmentation, nurture, and triggered programs that scale.

You lead cross-functionally without needing direct authority — partnering naturally with Customer Success, Account Management, Sales, Product, Product Marketing, and Rev Ops to move initiatives forward. At your core, you have a builder mentality: you see gaps, develop solutions, and take ownership of making them happen.

Own the Customer Lifecycle Marketing Strategy:
Develop and own Service Trade’s customer lifecycle marketing strategy across onboarding, adoption, engagement, expansion, retention, renewal, and advocacy. Map the customer journey and identify the moments where marketing can meaningfully improve customer experience and business outcomes. Build a prioritized lifecycle marketing roadmap aligned with company, revenue, and customer success objectives. Identify gaps in the existing customer experience and proactively develop programs to address them.

Create differentiated lifecycle strategies based on customer segment, industry, maturity, product adoption, and other relevant attributes.

Build Scalable Lifecycle Programs:
Design and execute integrated, multi-channel lifecycle programs that move customers toward meaningful actions and outcomes. Develop automated and triggered customer journeys based on lifecycle stage, customer behavior, product usage, and other signals. Build programs that accelerate onboarding and adoption, deepen engagement, introduce customers to additional capabilities, and reinforce the ongoing value of Service Trade. Partner with Customer Success and Account Management to identify opportunities where scalable marketing programs can complement high-touch customer engagement.

Continuously test and optimize programs based on engagement and business performance.

Drive Customer Expansion and Retention:
Partner with Customer Success, Sales, Product…