Senior Brand Manager, RX Portfolio

Senior Brand Manager, RX Portfolio

Lesuccès d'une entreprise passe avant tout par les hommes et femmes qui lacomposent...

Ensemble, partageons nos talents.
Ceva Santé Animale est la 1ère entreprise de santé animale française, etest classée au 5ème rang mondial.
Ensemble, c'est avec passion que les femmes et les hommes de Ceva recherchent, développent, produisent et commercialisent des solutions desanté innovantes pour soigner tous les animaux, et ainsi contribuer à la préservation des grands équilibres de notre planète.
Nous nous engageons à assurer le meilleur niveau de soins et de bien-êtrepossible aux animaux d’élevage (volailles, porcs, ruminants), aux animaux decompagnie (chiens et chats) et à la faune sauvage.
En effet, notre vision « Ensemble, au-delà de la santé animale » met enavant le lien étroit qui existe entre la santé et le bien-être des personnes,des animaux et de notre planète. Ceva est plus que jamais engagé dans uneapproche « One Health », une seule santé en français.

Dans le cadre de notre politique  Diversité, équité et inclusion , Ceva Santé Animale s'engage en faveur de l'emploi des personnes en situation de handicap et déploie les moyens nécessaires au bon déroulement des entretiens de recrutement. N'hésitez pas à nous solliciter.

Location:

Bridgewater, NJ

Job Summary and

Purpose:

Ceva is seeking an experienced, collaborative, and entrepreneurial marketer to drive brand strategy, commercialization planning, and launch readiness across our Companion Animal Rx portfolio. This role offers the opportunity to support both established products and future pipeline assets, including an innovative new therapy with the potential to make a meaningful impact on veterinary medicine.

As a Senior Brand Manager
, you'll be a key member of the Brand Marketing team, responsible for developing brand strategies, leading commercialization planning, and executing integrated marketing initiatives that drive portfolio growth. Working closely with U.S. and global colleagues, you'll help prepare the market for future launches while adapting global strategies to meet the needs of U.S. customers.

This is a dynamic, end-to-end marketing role that combines strategic thinking with hands-on execution. Success in the role will come from leading cross-functional initiatives, partnering with veterinary experts and key opinion leaders, and collaborating closely with Medical Affairs, Regulatory Affairs, Market Access, Sales, Commercial Operations, New Product Development, and Global Marketing to deliver successful product launches and continued portfolio growth.

• Develop and execute brand strategies, positioning, and messaging that differentiate Ceva's prescription products and deliver customer value.
• Serve as the marketing lead for assigned Rx brands and pipeline assets, maintaining a strong understanding of customer needs, competitive dynamics, market trends, pricing, and positioning.
• Develop annual marketing plans for assigned brands while supporting commercialization planning for future pipeline assets and anticipated launches.
• Lead launch readiness activities for future products by partnering cross-functionally to develop go-to-market plans, customer engagement strategies, and commercialization activities aligned with business priorities and regulatory milestones.
• Contribute to portfolio planning and lifecycle management by identifying opportunities to strengthen brand performance and support long-term growth.
• Analyze market research, customer insights, competitive intelligence, and business performance to identify opportunities, mitigate risks, and recommend actionable strategies.
• Translate customer insights and emerging market trends into meaningful marketing initiatives that drive business growth.

• Develop integrated marketing programs that effectively engage veterinary professionals and key customer segments across relevant channels.
• Lead professional marketing campaigns that communicate product value, educate customers, and build brand awareness while ensuring compliance with regulatory…