Senior Product Marketing Manager

About Us:

Grow was born to tackle a critical challenge: making mental health care more effective and accessible for everyone. Since launching in 2020, 15 million sessions have started on Grow, and we've barely scratched the surface. We do it through a three-sided marketplace that empowers providers, augments insurance payors, and serves patients. Every solution we build reveals ten more waiting to be delivered, and that's just what gets us going.

We’ve backed that ambition with more than $328M in funding, including our Series D at a $3B valuation from Sequoia Capital, Transformation Capital, TCV, Signal Fire, Menlo Ventures, Goldman Sachs Alternatives, and others.

At Grow, the work you do can literally change someone’s life. Your work here doesn’t stay on a screen; it impacts whether someone can find, afford, and access quality care. That ambition sets us apart, and offers you an endless runway to impact one of the world’s most urgent issues. We don’t have passenger seats here. Everyone is driving something that matters.

This work deserves real commitment. So if you thrive on meeting problems head on, untangling serious complexity, and working at pace with the sharpest yet kindest people around, you’ve come to the right place.

We’re looking for a Senior Product Marketing Manager to own the provider side of our product marketing practice at Grow Therapy. You’ll sit at the intersection of Product and Marketing, partnering closely with Product Managers, Design, and Growth to shape how we bring provider-facing features to market and drive meaningful product adoption across our provider base. This is a high-ownership role on a small, collaborative PMM team reporting directly to the Staff PMM.

Your work will directly shape how thousands of therapists experience and engage with the tools they rely on to run their practice. Your responsibilities will include:

• Build and execute go-to-market strategy for provider-facing product launches, including positioning, messaging, and supporting collateral

• Develop and maintain provider segmentation and persona frameworks to ensure our marketing reflects how providers actually think and work

• Partner with Product to translate feature releases into clear, compelling narratives that drive awareness and product adoption among providers

• Own provider-facing marketing channels and lifecycle touchpoints, coordinating across email, in-product, and community to move providers from awareness to adoption

• Monitor provider feedback, market trends, and competitive activity to surface insights that inform both marketing strategy and product direction

• You have 3+ years of product marketing experience, ideally at a startup or in a high-growth environment

• You’ve owned GTM end-to-end, from positioning and messaging to launch execution and channel strategy, and can point to how your work drove product adoption

• You have hands‑on experience owning email and in‑product marketing channels, and are comfortable running experiments, reading performance data, and iterating based on what you learn

• You’re a strong cross-functional partner who leads with curiosity about users, seeks out feedback, and uses what you learn to sharpen messaging and strategy

• Healthcare or marketplace experience is a plus, not a requirement

Full Time

This is a hybrid role with the expectation to work onsite from our NYC hub location three days per week (Tuesday, Wednesday, and Thursday) and travel 2–3 times per year (e.g., company and department offsites).

The base compensation for this role will vary depending on several factors, including relevant experience, qualifications, and the candidate’s working location.

• Health Benefits
  :
  Comprehensive medical, dental, vision, life, and disability coverage.

• Grow for Grow
  :
  No cost access to therapy through the Grow platform (available to US employees)

• Financial Wellness
  :
  Retirement savings programs and equity opportunities to help you invest in your future.

• Flexible Time Off, Paid Holidays & Winter Break
  :
  Flexible time off, company paid holidays (which vary by country), and a full company…