Brand Manager

Healthy Hens, Healthy Eggs, Healthy Planet:

At Pete & Gerry's, we were first to do it better, and are still doing it best. For nearly 30 years, we've been on a mission to produce healthy, delicious eggs and partner with family farms for meaningful impact. By raising hens outdoors as nature intended, we stay true to our roots every step of the way by keeping animal welfare, planet-friendly farming practices, and high-quality taste and nutrition at the heart of all we do, so you can always believe in what you buy.

At Pete & Gerry’s, we believe that when we care for each other, we all thrive. Across our farms, offices, and communities, we act as one flock — united by respect, collaboration, and a shared commitment to doing what’s right. We create an environment where every person feels valued, supported, and empowered to grow, because our success depends on the wellbeing of the people who make our mission possible.

The Brand Manager is a critical member of our marketing team and works closely with the sales team to develop and execute annual brand marketing plans utilizing category, customer, and consumer insights that ensure continuous, profitable growth for our brands and overall business. The Brand Manager supports the strategic direction of our growing national brands (Pete & Gerry’s and Nellie’s Free Range) to drive full funnel behaviors among consumers, including brand loyalty.

This role will focus and serve as full portfolio brand owner for the Nellie’s Free Range brand, including shell, hard‑boiled, and butter product lines. The Brand Manager should embrace our company mission and culture, act like an owner, and have fun.

• Develop and maintain a robust grasp of target consumers, retail partners, and strategic markets.
• Work cross functionally with Sales, Operations, and Finance teams to understand key customer objectives and operational considerations such as business goals, seasonality, supply, and capacity.
• Ensure on-time and relevant brand strategy executions to win in the marketplace, including, but not limited to, creative campaigns, media planning, event and partnership marketing, omnichannel activations, etc.
• In partnership with Marketing leadership, oversee the planning, execution, and post‑mortem analysis of integrated marketing campaigns that elevate the brands and engage the target audience.
• Harness the power of creative storytelling to connect emotionally with consumers and customers and communicate the brands’ unique value proposition.
• Collaborate closely with the Digital Marketing Team to ensure the “always‑on” digital approach is synchronized with our overall brand experience and positioning as well as our broader marketing plan.
• Develop thoughtful measurement dashboards to track performance of marketing plans and generate insights for mid‑course corrections and performance improvement.
• Recommend brand investment and budget choices, ensuring proper allocation of resources to drive highest returns. Contribute as a key stakeholder in the development of quarterly, in‑year updates of the annual marketing budget.
• Partner with agency partners to ensure they are coordinated and aligned with marketing plans and brand strategies. Guide creative partners on developing powerful and distinctive content that supports brand growth.
• Maintain brand guidelines to ensure consistent and cohesive brand identity is executed across all touchpoints including packaging, paid/owned/earned media, POS, Sales presentations, etc.
• Serve as primary owner of the No Kid Hungry partnership, leading day‑to‑day management and execution of cause marketing initiatives that build brand affinity, drive consumer engagement, and deliver meaningful social impact

• Conduct market analysis and monitor industry trends to identify new opportunities and areas for brand growth. Develop presentation materials that leverage the analysis for strategy implications and go forward recommendations. Proactively…