Product Marketing Manager; BRD

Product Marketing Manager (BRD-002)

Austin, Texas

Join the team behind the precision livestock network, helping over 6,500 farmers and ranchers manage over 2 million cattle worldwide. You'll build and run campaigns that make farmers, ranchers, and supply chains sit up and take notice of Breedr, shaping how the industry thinks about livestock data and turning complex products into messaging that producers understand. You'll need sharp marketing instincts, a real feel for how farmers think and what they actually read, and the appetite to build something from nothing rather than inherit a machine already running.

Based in our Austin, Texas office.

Breedr launched its Precision Livestock Management app in 2019 and is on the mission to empower farmers, processors and food retailers with tools to produce transparency, traceability, environmentally and commercially sustainable meat, safeguarding the future of their business and plant. It now supports over 2.8 million cattle from 6,500 farms across the UK, EU, US, Australia and New Zealand. We are constantly developing a suite of tools which will help farmers, ranchers and supply chains make better informed decisions improving animal management and animal health to deliver a production base fit for the future.

What You'll Be Doing

As our Product Marketing Manager, you will own how we tell the story of every Breedr product, from the ranch app to cattle trading, our enterprise and supply-chain tools. Reporting to the Head of Growth and Marketing, you will make sure the sales team always has what it needs to sell, that new features and products land well, and that real rancher stories become the content that wins new customers.

This is a global product marketing role, based in our Austin office and working closely with the product, sales and content teams.

Key Responsibilities

• Own product marketing across the Breedr range: brochures, one-pagers, sales decks and website content, anticipating what the sales team needs to win.
• Build segmented collateral for our main audiences, cow-calf and seedstock, and backgrounders, feedyards and calf-rearers, supply chains and breeding companies, pitched at the outcomes each of them cares about.
• Work hand in hand with the product team so every launch lands, from the message to the collateral to the in-app communication.
• Turn customer stories into written case studies, copy and adverts.
• Replace long, dense guides with clear, useful ones, and produce the leave-behinds the team needs at conferences.
• Support Cattle Trading (Connected Beef), Enterprise/Supply chain and integration launches with the materials they need.

About You

• Several years in product marketing or a similar role, ideally in SaaS or a product-led business.
• A strong writer who can turn a feature into a benefit a rancher understands.
• Organised and comfortable running launches and handling several products at once.
• Happy working closely with product and sales, and turning the abstract into something a customer gets.
• Experience or interest in ranching, cattle or agriculture
• A self-starter who can work independently and use data to make decisions.

Desirable but not essential

• Graphic design skill (Canva, Adobe InDesign or Photoshop) — a real plus.
• Familiarity with Pendo, Hub Spot or similar tools

What you’ll get

• Competitive salary
• Health, vision, dental and life insurance - 80% company paid
• 4 weeks PTO plus most US federal holidays off
• Well-being allowance