ABM Manager, Global Public Sector

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter.

By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.

We're looking for a strategic, creative, meticulous, and highly collaborative Account-Based Marketing Manager to craft, lead, and scale ABM programs across priority Public Sector accounts in AMER. This role sits at the intersection of marketing, sales, and customer success — owning high-impact campaigns across 1:1 and 1:few ABM motions, with a focus on senior government decision-maker engagement, mission-driven storytelling, and pipeline contribution.

This is a unique opportunity for a marketer who understands the nuances of government buying cycles, procurement processes, and the importance of compliance and trust. You will drive personalized programs that navigate sophisticated ecosystems — from program offices to CIOs and acquisition teams — to fuel significant revenue outcomes.

• ABM Strategy & Execution
  • Design and implement 1:1 and 1:few ABM programs aligned to Pub Sec account clusters by agency type and buying group
  • Lead account-level planning sessions with Pub Sec sales and customer success teams to define agency priorities, mission outcomes, and campaign timelines
  • Personalize messaging and value propositions around critical use cases — cybersecurity, data analytics, AI/ML, and observability — across channels to influence government buying committees
  • Develop integrated ABM plans using a mix of tactics including content syndication, paid media, executive briefings, virtual round tables, direct mail
  • Partner closely with global campaigns, Pub Sec regional & partner marketing, and product marketing to align ABM efforts with broader go-to-market plays.
  • Navigate procurement and compliance sensitivities unique to government audiences, ensuring all campaigns meet required standards
• Campaign Management
  • Architect and implement end-to-end delivery of ABM campaigns, from strategy and planning through execution, optimization, and measurement
  • Build account-focused and event landing pages using our marketing stack, personalized to agency audiences and mission priorities while maintaining brand and compliance guidelines
  • Draft account specific messaging that resonates with government CIOs, CISOs, program managers, and IT decision-makers, positioning Elastic as a trusted partner in digital transformation and modernization
  • Develop paid media strategy for assigned Pub Sec accounts, partnering with internal teams and agencies to activate campaigns across platforms such as Demandbase, Linked In, and government-focused digital channels
  • Collaborate with creative, content, and external agencies — including Pub Sec-specialist firms — to deliver high-quality ABM assets and engagement experiences
  • Localize and adapt global plays to meet agency-specific, vertical, or account needs (e.g., Federal vs. SLED) while maintaining message consistency
  • Own campaign budgets, timelines, and execution
• Measurement & Optimization
  • Define and monitor ABM critical metrics including account engagement, pipeline influence, velocity improvements, and return on investment within longer Pub Sec sales cycles
  • Build dashboards and provide regular performance reporting to team members and Pub…