Manager, Marketing Technology

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division Free Wheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.

The Marketing Technology Manager serves as the strategic and operational owner of the organization’s marketing technology ecosystem, with primary responsibility for Salesforce Marketing Cloud (SFMC). Reporting into the Lifecycle and Digital Marketing Organization, this role bridges Marketing, Product, Engineering, Marketing Analytics, and Sales Operations teams to ensure marketing technology platforms effectively support business goals, enhance customer experiences, and enable scalable marketing operations.

As a hands‑on player‑coach, the Marketing Technology Manager will lead and develop a small team while remaining directly involved in Salesforce Marketing Cloud. This person will frequently partner side by side with teammates to build journeys, develop audience strategies, troubleshoot platform issues, improve workflows, and implement practical solutions that keep marketing operations moving. The ideal candidate combines deep marketing automation and CRM expertise with strong cross‑functional leadership skills.

They should be comfortable partnering with Product and Engineering teams on technical requirements, integrations, and platform enhancements while translating complex technology concepts into practical business solutions for marketing stakeholders. This role leads a team of 1-2 marketing technology professionals responsible for marketing automation operations, platform administration, journey execution, troubleshooting, governance, and optimization. The manager is expected to actively coach SFMC users, review and guide journey and audience builds, establish quality standards, and contribute directly when work requires hands‑on platform expertise.

Success in this role requires the ability to lead through influence and hands‑on partnership, balancing team leadership and strategic thinking with a willingness to work directly alongside team members to solve complex marketing technology challenges.

Marketing Technology Strategy & Platform Ownership. Develop, prioritize, and advocate for the marketing technology roadmap in partnership with Product and Engineering stakeholders. Serve as the organization’s primary Salesforce Marketing Cloud subject matter expert, providing strategic guidance, technical leadership, troubleshooting support, and hands‑on execution when needed. Partner closely with Lifecycle Marketing stakeholders to align marketing technology capabilities, audience strategies, journey architecture, and content delivery approaches with lifecycle marketing objectives and business goals.

Partner with Product and Engineering teams to prioritize marketing technology requirements and advocate for business needs. Evaluate emerging technologies, AI capabilities, automation opportunities, and process improvements that increase marketing effectiveness and operational efficiency. Establish scalable processes, governance frameworks, documentation standards, and operational best practices.

Cross‑Functional Leadership & Stakeholder Management. Serve as the primary liaison between Marketing and Product, Engineering, Sales Operations, Legal, and other business teams.…