Associate Marketing Operations Manager

Make Your Mark:
This role blends hands‑on execution with strategic influence. Day‑to‑day, you build and optimize Marketo programs/campaigns, run A/B testing where it makes sense, support nurture programs, track performance across channels, and maintain clean documentation and data governance across Marketo and Salesforce. You bring deep, super proficient Marketo expertise — you understand our lead scoring model and how it connects to the programs/campaigns you build and make recommendations for adjustments as needed.

You also act as a strategic partner to other marketing teams and select teams in other departments, advising on lead routing, campaign operations, and cross‑functional process improvements — balancing tactical ownership with advisory influence.

• Design processes and maintain our marketing automation system (Marketo) in support of scalable campaign targeting, lead source attribution, lead segmentation, and lead scoring
• Build and produce repeatable reports on the ROI of all marketing and other funnel activities
• Optimize and document operations strategy and processes
• Advise, build, deploy, track and report on all types of marketing campaigns – nurture, webinar, content, events, lead scoring, etc
• Act as the primary internal advisor/expert on B2B demand generation campaign set up and best practices
• Build and execute complex campaign requests per the needs of internal marketing partners
• Work with campaign managers to analyze the performance of programs – lead scoring rules, campaign performance and optimization of lead flows
• Manage individual project requests from intake to deployment using best practice project management skills
• Continuously improve data intake and management workflows, including list cleansing, list uploads and overall marketing database hygiene.
• Act as the primary system administrator to support ongoing management of the Marketo database
• Monitor lead creation and flows within Marketo and Salesforce
• Manage vendors and 3rd party integrations with Marketo
• Perform other duties as assigned.

• 6 years in demand generation/marketing operations
• 6 years hands‑on experience working with various marketing and sales platforms:
  Marketo and  experience required
• 4 years of experience as a Marketo system admin
• B2B marketing background with experience in marketing automation, lead processing (including lead scoring), marketing database, and email compliance
• Successful track record of implementing and managing marketing automation systems and associated integrations
• Strong ability to work cross‑functionally
• Demonstrated advanced Marketo skills.
• Excellent planning and project management skills
• Ability to look ahead to meet regular deadlines and predict and prevent last minute fires
• Advanced Excel skills, including V-lookups, Pivot tables, and data reporting
• High attention to detail with high volume output
• Must be highly driven and self‑motivated for a fast‑paced evolving environment
• BA/BS in marketing, business or computer science
• Adobe Certified Expert - Adobe Marketo Engage Business Practitioner is required
• Knowledge of API connectors for integration between Marketo and other systems/databases
• Ability to write HTML preferred

A technology‑based company with a sense of adventure and a vision for the future. Every door at Black Line is open. Just bring your brains, your problem‑solving skills, and be part of a winning team at the world's most trusted name in Finance Automation! A culture that is kind, open, and accepting. It's a place where people can embrace what makes them unique, and the mix of cultural backgrounds and varying interests cultivates diverse thought and perspectives.

A culture where Black Liner's continued growth and learning is…