Senior Marketing Manager

Job Title:

Senior Marketing Manager, Floral E-commerce

Location:

Remote, United States

Schedule:

Monday - Friday

Employment:

Full-time

Reports to:

CXO

Founded in 2016 by Wilfred de Wit — a Dutch lily grower’s son withdeep roots in the floral industry —
iBuy Flowers is afast-growing online marketplace revolutionizing how flower professionals source their blooms.

We empower U.S. customers to order the freshest, highest-quality flowers directly from over 100 global farms
, 24/7through our platform. By eliminating the middleman, we guarantee farm-fresh quality, competitive pricing, and reliable service.

As a scale-up, iBuyFlowers operates globally with clients across theU.S., a dedicated IT team in Colombia, and an e-commerce team in the Netherlands.

iBuyFlowers is looking for a US-based Senior Marketing Manager with proven experience in the flower industry, digital marketing, e-commerce and people leadership.

You will lead and further develop our international marketing team while building a measurable, scalable marketing capability across the complete customer lifecycle: from acquiring and activating new customers to increasing repeat purchases, improving retention and winning back inactive customers.

This is a true leadership role. You will set the direction, establish clear priorities and accountability, coach the team and ensure that marketing delivers measurable commercial results. You will remain close enough to the work to assess quality and remove barriers, without becoming the default executor.

This is not a traditional brand or communications role. We are looking for a commercially minded marketing leader who understands digital customer behavior, knows how e-commerce growth works and can translate data into clear priorities, team performance and results.

• Lead, coach and develop a Netherlands-based multidisciplinary marketing team, creating clear ownership, priorities and measurable objectives.
• Establish a consistent operating rhythm for planning, execution, performance reviews and corrective action.
• Develop team expertise, judgment and ownership through delegation, feedback and coaching.
• Address capability gaps and underperformance directly and constructively.
• Decide which capabilities to build internally and which to source through freelancers or agencies.
• Use processes, data, technology, automation and AI to build a scalable marketing organization while staying close enough to assess quality and remove barriers.

• Develop an integrated strategy covering acquisition, activation, repeat purchase, retention and win-back.
• Translate commercial priorities into segments, campaigns, channels, measurable targets and clear team ownership.
• Build annual, quarterly and monthly marketing plans aligned with flower seasonality, holidays, weddings and product availability.
• Allocate team capacity and marketing resources based on customer potential, expected return and retention risk.
• Ensure the team understands how its work contributes to customer and commercial growth.

• Lead paid acquisition, CRM and lifecycle marketing, content, SEO and emerging channels.
• Increase qualified traffic and registrations from relevant floral professionals.
• Improve registration-to-first-order conversion and digital customer journeys using behavioral and commercial data.
• Manage customer acquisition costs and return on marketing investment.
• Assess and challenge specialists, agencies and channel recommendations, evaluating them on customer and commercial outcomes.

• Build structured onboarding and first-order activation programs.
• Improve first-to-second-order conversion, repeat purchase and purchase frequency.
• Segment customers by lifecycle stage, behavior, value and potential.
• Develop measurable retention and win-back campaigns for active, declining, dormant and lost customers.
• Coordinate automated marketing and personal Sales intervention with clear ownership across Marketing, CRM and Sales.

• Own the marketing budget, forecasts and performance reporting.
• Connect marketing decisions to revenue, gross margin, contribution margin and customer value.
• Build dashboards and translate marketing targets into clear team KPIs and accountability.
• Review performance, variances and corrective actions, scaling or stopping activities based on…