Product Marketing Manager, Developer

New York, NY

Lots of tech companies disrupt. But, many fail when they try to scale. We're different. Cockroach DB makes it easier for companies to build and scale apps. This is how and why we're helping some of the most innovative companies on the planet. We tackle problems head‑on and focus on solutions that create lasting impact.

We're looking for a Staff Product Marketing Manager to own the Onboard & Build stage of the customer lifecycle — the moment a developer (or their agent) first meets Cockroach DB and decides whether to build on it. It's the front door of our entire go-to-market motion: if we don't win here, nothing downstream matters.

You'll own four connected user journeys end-to-end — Activation to Collaboration, Data Onboarding & Enablement, Developer Experiences, and Programmability & Extensibility — as a single, coherent stage rather than four disconnected pieces. That's deliberate: the developer's path from “curious” to “building in production” should feel like one story, and you're the person who makes it one.

This is a senior, high-ownership role. You'll set the positioning, build the messaging, and drive the enablement and content for how developers adopt Cockroach DB — including the AI-native patterns increasingly defining this stage: agent‑driven discovery, MCP and agent‑facing surfaces, and the reality that coding agents themselves now evaluate and choose databases. You'll sit inside Product Marketing & Dev Rel within the R&D organization, close to engineering and on the roadmap early enough to shape the story, not just narrate it.

Below are the journeys you will own:

• Activation to Collaboration. The front line of the agentic strategy — how developers and their coding agents discover, evaluate, and choose Cockroach DB. If an agent doesn't pick us at activation, nothing downstream happens; you own making sure we're the obvious choice.
• Data Onboarding & Enablement. The migration and onboarding story — how teams move off legacy databases and get to production, including the AI Migration Assistant and the MOLT tooling that de‑risks the path.
• Developer Experiences. The end-to-end developer experience — quick starts, docs, sample apps, and the surfaces that turn first-touch curiosity into a running application.
• Programmability & Extensibility. How developers extend and build on Cockroach DB — the interfaces, integrations, and capabilities (SQL Server design partnerships, Dynamic SQL, and more) that make it a platform, not just a database.

• Positioning & messaging for the stage. Build the message house for Onboard & Build — the value propositions, proof points, and narrative that make developers choose and stay. Keep all four journeys laddering to one coherent story and to the broader company positioning.
• Launch & GTM execution. Own the PMM deliverables for launches touching your journeys — messaging, enablement, content, and field readiness — mapped to the GTM readiness plan and shipped on time. You move fast once positioning locks.
  Field & sales enablement. Arm the field to sell the onboarding and developer story — first‑call decks, objection handling, competitive framing, and the pitch reps carry — partnering with the enablement team on delivery.
• The AI‑native adoption story. Own how the agentic era shows up at this stage: agent‑driven discovery, agents as a first‑class audience, and the message that Cockroach DB is where developers and their agents build. Turn it into proof, not just positioning.
• Cross‑functional partnership. Work hand‑in‑glove with the PMs for each journey, with Dev Rel, docs, and demand gen — translating what's shipping into what the market hears, and bringing developer reality back into the roadmap.
• Proof and content. Drive the case studies,…