Director, Legal Counsel, NAOU Marketing

The Director, Legal Counsel – North America (Marketing) serves as a legal partner to the Marketing Function, providing practical, business-oriented advice across a portfolio of brands and marketing initiatives. This role supports a broad range of work, including brand marketing, consumer promotions, influencer marketing, sponsor ships and partnerships, as well as digital marketing. While focused on North America, the role operates within The Coca-Cola Company's global marketing ecosystem and collaborates closely with global legal and business colleagues to support enterprise marketing priorities, share best practices, and contribute to the development of scalable legal approaches to emerging opportunities and risks.

The successful candidate will help bring innovative marketing ideas to life by balancing business objectives with legal and regulatory requirements. This position is ideal for an attorney who enjoys partnering with dynamic business teams, navigating complex and novel marketing initiatives, and delivering creative, practical solutions that enable growth while protecting the brands and company.

• Provides legal support for defined marketing portfolios, including brand marketing, promotional, and sponsorship activities
• Executes legal frameworks and guidance set by NAOU Legal leadership
• Delivers scalable, practical legal solutions in partnership with business teams
• Participates in the broader global Marketing Legal network, helping drive consistency, share best practices and identify emerging legal risks and opportunities across markets
• Contributes North America perspectives and insights to enterprise-wide discussions regarding marketing strategy, legal frameworks and evolving consumer engagement models

Key Responsibilities

• Serve as a trusted day-to-day legal advisor to designated brand and marketing teams across North America, providing practical, creative, and solution-oriented counsel that advances business objectives while appropriately managing legal and regulatory risk.
• Build strong working relationships with designated brand and marketing teams across North America, serving as a trusted day-to-day legal advisor.
• Collaborate with business and legal stakeholders to develop compliant, commercially minded solutions that support the execution of marketing strategies and business priorities.
• Contribute to the development of guidance materials, playbooks, and training resources that promote informed decision-making and scalable compliance practices.

• Partner with marketing teams to provide practical, solution-oriented legal guidance that supports business objectives while appropriately managing legal, regulatory, and reputational risk.
• Advise on marketing initiatives, including advertising campaigns, experiential activations, sponsor ships, brand partnerships, influencer programs, and sports and entertainment marketing.
• Counsel on contests, sweepstakes, promotions, and related advertising, marketing, and consumer protection requirements.
• Draft, review, negotiate, and interpret a variety of marketing-related agreements, including sponsorship, customer, talent, influencer, licensing, agency, and promotional contracts.
• Support the execution of marketing activations and partnerships by advising on contractual rights and obligations, intellectual property use, marketing claims, and other legal considerations.
• Advise on digital marketing initiatives, including social media, influencer marketing, content creation, and digital advertising, while partnering with subject matter experts to address consumer data, privacy, and marketing technology considerations

• Assess advertising and marketing claims, advise on substantiation, FTC/NAD considerations, and advertising law compliance, and develop practical solutions that support business objectives while managing risk.
• Advise marketing and business teams on FDA and other regulatory requirements, providing actionable guidance that supports compliant marketing, labeling, packaging, and consumer-facing initiatives.
• Monitor legal, regulatory, and enforcement developments that may impact marketing activities, business operations, reputation, or the company's ability to do business, and advise stakeholders on resulting risks and compliance obligations.

• Partner with legal subject matter experts to address complex, cross-functional issues
• Coordinate legal input to…