Vice President, Brand and Creative

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Vice President, Brand & Creative
Remote - $230,000-$250,000 plus bonus

Job Summary:

We are seeking a visionary VP, Brand and Creative with proven expertise in the beauty, wellness, fashion or lifestyle categories to lead our creative vision and brand strategy. The ideal candidate will combine strong creative instinct with strategic brand thinking, team leadership capabilities, and process-oriented management. This role leads our creative output across all channels—from digital and social to influencer partnerships and earned media—while managing a talented creative team, an influencer manager, and external agencies.

This position requires both a discriminating creative eye and the ability to build scalable systems, lead cross-functional collaboration, and drive measurable results for the business.

• Lead and manage a high-performing creative team (designers, copywriters, in-house production and editing) as well as influencer and PR; cultivate an environment of creative excellence, collaboration, and continuous improvement
• Evolve and protect our established brand strategy, ensuring its continued relevance and strength in the medical aesthetics market; make strategic decisions that build brand equity, reputation, and identity over time; translate brand strategy into cohesive visual identity, creative direction, and organic content framework across all channels
• Lead creative direction and concepting for all marketing initiatives—paid campaigns, organic content, social assets, and partnerships; develop captivating visual narratives and campaigns that resonate with our target consumers and enhance brand recognition; expand on partnerships with aesthetics adjacent brands
• Oversee production of a high volume of visual and written content for multiple marketing channels, including in-house production of paid and organic social media assets, email creative, and website content; implement systems and content calendars that ensure consistency, efficiency, and strategic alignment
• Oversee Influencer function to develop and execute content creator partnerships and campaigns that align with brand strategy and drive engagement; partner on selection, relationship management, and content collaboration with micro and macro influencers in the beauty and wellness space
• Own the strategic and tactical execution of PR initiatives, including press release development for store openings, media outreach, and local partnership opportunities
• Collaborate with the broader marketing team to inform and elevate paid marketing campaigns with strategic creative thinking; utilize performance data and consumer insights to refine creative approaches and measure effectiveness
• Work closely with marketing operations and technology partners to optimize website and app design/experience; ensure digital touchpoints reflect brand standards and support conversion and engagement goals
• Ensure all creative outputs meet brand standards, project objectives, and business goals; develop and maintain comprehensive brand guidelines and creative standards documentation
• Present creative concepts, campaign strategies, and brand recommendations to internal stakeholders and leadership; communicate creative rationale and business impact
• Stay informed on industry trends, emerging technologies, and best practices in beauty, medical aesthetics, and digital marketing; drive innovation and continuous improvement in creative execution and team capabilities
• Improve creative throughput and workflow efficiency; implement project management systems and processes that scale as the business grows

Minimum Qualifications:

• Bachelor's degree in Marketing, Fine Arts, Design, or related field
• Minimum of 7 years of professional experience in creative leadership, brand direction, or creative direction roles, with demonstrated expertise in beauty, aesthetics, wellness
• Strong portfolio showcasing a distinctive creative point of view, including brand strategy work, campaign concepting, visual design, and content direction
• Demonstrated experience implementing process…