Senior​/Lead Product Marketing Manager

What we are building

Mimica is an AI-powered process intelligence platform enabling enterprises and individuals to reclaim their most precious resource: time. We've all seen repetitive tasks and redundant processes quietly drain productivity and creativity. Not because companies don’t want to become more efficient, but because they don’t know where to start.

At the click of a button, Mimica identifies every process improvement and agentic AI opportunity across an enterprise. Our software turns everyday work into data-backed decisions, helping companies remove process bottlenecks, automate the right tasks, and upskill teams with precision and confidence.

We’ve raised $26 million in Series B financing and are scaling fast. Backed by investors including Khosla Ventures and Paladin Capital, our proprietary AI technology is trusted by Fortune 500 companies to accelerate transformation. Mimica is recognized as a Top 100 AI Start-up by Accel and an industry Leader by the Everest Group.

Behind our platform is a team of exceptionally talented people, remote-first and globally distributed across 16+ countries. We're looking for curious, collaborative people excited to solve complex problems. You'll join a fast-paced environment built on high ownership, bottom-up thinking, and transparent, open communication – helping some of the world's leading organizations transform the way work gets done with AI.

As a Senior / Lead Product Marketing Manager at Mimica, you'll join as one of two foundational Product Marketing hires, with significant ownership in shaping how we position and take our products to market.

You'll develop a deep understanding of our technology, customers, and competitive landscape and turn that insight into clear, differentiated positioning that resonates with enterprise buyers. You'll work at the intersection of Product, Marketing, and Sales — influencing how we build, launch, package, and communicate our products and how our story translates across different industries, use cases, and customer segments.

We're looking for versatile product marketers and expect our first two hires to bring complementary strengths. You might lean more deeply into product and technical positioning
, or bring particular strength in GTM, ICP, and industry positioning
. In either case, you'll be comfortable moving between product detail, customer insight, market strategy, and commercial execution.

• Own and evolve positioning and messaging for Mimica's products, capabilities, and use cases, translating sophisticated technology into differentiated narratives that matter to customers.

• Partner with Product from early development through launch, defining target audiences, positioning, messaging, go-to-market strategy, and launch plans.

• Develop a deep understanding of our customers, competitors, market, and emerging technologies, using those insights to strengthen positioning and inform Product and GTM decisions.

• Translate our core product positioning into narratives tailored to different industries, use cases, personas, and segments, identifying where and how our value proposition should change for different audiences

• Turn positioning and customer insight into high-impact assets, including product narratives, launch materials, website messaging, use-case and industry stories.

• Partner with Sales Enablement to equip customer-facing teams with the messaging, competitive context, product understanding, and proof points they need to sell effectively.

• Work with Content, Demand Gen, and the broader Marketing team to translate product and market insights into compelling campaigns, thought leadership, events, and content.

• Help shape the Product Marketing function itself, establishing repeatable frameworks, processes, and ways of working that can scale as Mimica grows.

• Significant experience in B2B SaaS product marketing or a closely related discipline, with a track record of owning meaningful product positioning and go-to-market work.

• Experience taking a new product, capability, or solution from early development to market, including shaping its positioning rather than simply executing an…