Director, Digital Marketing

Darktrace is a global leader in AI-driven cybersecurity, helping organizations stay ahead of evolving threats every day. Darktrace was built on a genuinely differentiated idea: that Adaptive AI could detect and respond to novel, real-time cyber threats. That approach matters more than ever in the era of AI. Today, our customers depend on us to stay ahead. At Darktrace, we are energized by that responsibility.

We work across teams and rally around a shared goal. We own outcomes end to end - step in, step up and see things through without waiting to be asked. We make decisions with urgency, say the hard thing, and hold each other to high standards with care and directness. We move first and learn fast anticipating where our customers are going next, continuously challenging ourselves.

We invest in the skills, learning and opportunities that help people deliver at the level their roles demand, and reward the aptitude and curiosity to grow beyond them.

Our Values:
Own It | Win as One | Raise Our Bar | Move First.

Learn Fast

Job Description:

About the Role Darktrace is seeking a strategic, data-driven Director, Digital Marketing/Performance Media to lead global paid media strategy and execution across the full digital ecosystem.

This role is responsible for driving pipeline generation, optimizing media investment, and ensuring paid media programs directly contribute to revenue growth across Darktrace's cybersecurity portfolio.

Reporting to the SVP, Revenue Marketing, the Director will own performance media strategy across paid search, paid social, programmatic display, retargeting, account-based marketing (ABM) syndication, and intent-driven activation programs.

The successful candidate will work in close partnership with Product Marketing, Integrated Campaigns, Marketing Operations, Analytics, Field Marketing, Sales, and external agency partners to maximize campaign performance and marketing ROI.

This leader will be accountable for performance media budget allocation, channel strategy, agency management, measurement frameworks, and team leadership, ensuring media investments are optimized to deliver measurable business outcomes and support Darktrace's continued global growth.

Own the global digital/performance media strategy across paid search, paid social, programmatic display, retargeting, ABM syndication, and intent-based targeting platforms.

Build and manage a multi-million dollar performance media budget across regions, products, and campaign priorities, ensuring efficient allocation against pipeline and revenue targets.

Develop channel-specific media strategies that align with integrated campaign objectives, target audiences, product priorities, and business goals.

Translate campaign narratives and audience strategies into scalable paid media programs that drive awareness, engagement, pipeline generation, and customer acquisition.

Lead account-based marketing media orchestration efforts, including account targeting, intent signal activation, audience segmentation, and coordinated outreach programs aligned with Sales and Field Marketing priorities.

Identify and evaluate emerging channels, technologies, and paid media opportunities that can accelerate growth and improve marketing performance.

Own performance media reporting and accountability across key metrics including pipeline generated, pipeline influenced, cost per opportunity, customer acquisition cost, return on ad spend (ROAS), and channel efficiency.

Partner with Marketing Operations and Analytics teams to design and maintain attribution models that connect media investments directly to pipeline creation and revenue outcomes.

Continuously analyze channel performance and optimize spend allocation to maximize business impact.

Lead a disciplined test-and-learn framework across creative, audience targeting, bidding strategies, landing page experiences, and media formats.

Develop executive-facing performance dashboards and reporting that communicate business impact and inform investment decisions.

Ensure media investments are measured against clear…